Second Nature AI

Company Overview

Snapshot

Founded in October 2018 by Ariel Hitron and Alon Shalita, Second Nature AI operates with 51–200 employees. The company has raised $37.5M across 3 funding rounds from 7 investors. In October 2025, Second Nature AI secured a Series B funding round.

Business overview

Second Nature AI develops an interactive AI-based coaching platform designed for sales representatives. The core technology provides dialogue-driven training, personalized coaching plans, continuous feedback, and performance analysis. This platform supports sales productivity, onboarding, change adoption, and channel partner enablement by analyzing CRM data to identify performance patterns and generating tailored performance objectives and coaching plans. The company operates within the Business Software sector, serving enterprise and professional services, IT, marketing and sales, and healthcare industries.

Strategic signal

In October 2025, Second Nature AI announced a Series B funding round of $22M, led by. This significant investment validates the company's approach to leveraging conversational AI for sales and service team training, signaling strong investor confidence in its potential to future-proof sales organizations in the evolving AI era.

Company Intelligence Q&A

When was Second Nature AI founded?

Second Nature AI was founded in October 2018 by co-founders Ariel Hitron and Alon Shalita.

What is Second Nature AI's primary focus?

Second Nature AI focuses on providing an interactive AI-based coaching platform for sales representatives, aiming to improve performance through dialogue-driven training and personalized feedback.

What was Second Nature AI's most recent funding round?

In October 2025, Second Nature AI secured a Series B funding round of $22M, led by.

Which investors participated in Second Nature AI's January 2022 funding round?

In January 2022, Second Nature AI received funding from investors including.

What is the total capital raised by Second Nature AI?

Second Nature AI has raised a total of $37.5M across 3 funding rounds.