Rotem Shaul
Co-founder & Co-CEO
Claimed by owner Primis
Former names: Sekindo
Video Discovery Platform
Acquired by Universal McCann on Jan, 2012
Primis
www.prnewswire.com
•
Sep 21, 2022
Sellers.guide by Primis Announces The State of Transparency Report
www.prnewswire.com
•
Mar 9, 2022
Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row
www.globenewswire.com
•
May 11, 2021
Primis Launches Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry
www.globenewswire.com
•
Mar 16, 2021
Primis Partners With USA Today For Content Syndication
www.globenewswire.com
•
Feb 23, 2021
Primis, Video Discovery Platform Selected as Partner for Google Multiple Customer Management (MCM) Program
www.prnewswire.com
•
Dec 1, 2020
Primis Launches Contextual Advertising and Audience Extension
www.businesswire.com
•
Sep 1, 2020
Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain
www.prnewswire.com
•
May 18, 2020
Primis, Video Discovery Offers Out of the Box RTB Capabilities
www.exchangewire.com
•
Mar 12, 2020
Primis Earns TAG Certified Against Fraud Seal for Third Year Running
www.exchangewire.com
•
Jan 28, 2020
Jukin Media Partners with Primis for Content Syndication
www.prnewswire.com
•
Dec 9, 2019
Primis Partners With Reuters for Content Syndication
www.exchangewire.com
•
Dec 4, 2019
Primis to Support ID5 Universal ID
www.ynetnews.com
•
Jan 3, 2018
Universal McCann's Sekindo rebrands as Primis
tech.co
•
Jun 24, 2016
Sekindo Makes Digital Advertising Easy with All Media
www.businesswire.com
•
Jun 1, 2016
Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires
About
Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website.
In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain.
Primis is owned by Universal McCann and the Interpublic Group of Companies.
In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain.
Primis is owned by Universal McCann and the Interpublic Group of Companies.
Primary Sector
Retail & Marketing
Products
Primis, Primis Next, Sellers.guide
Geographic markets
Global
Funding
Total Funding
Undisclosed
Last Funding
Undisclosed
Funding Stage
Total Rounds
1
Investors
1
News
(15)
www.prnewswire.com
•
Sep 21, 2022
Sellers.guide by Primis Announces The State of Transparency Report
www.prnewswire.com
•
Mar 9, 2022
Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row
www.globenewswire.com
•
May 11, 2021
Primis Launches Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry
www.globenewswire.com
•
Mar 16, 2021
Primis Partners With USA Today For Content Syndication
www.globenewswire.com
•
Feb 23, 2021
Primis, Video Discovery Platform Selected as Partner for Google Multiple Customer Management (MCM) Program
www.prnewswire.com
•
Dec 1, 2020
Primis Launches Contextual Advertising and Audience Extension
www.businesswire.com
•
Sep 1, 2020
Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain
www.prnewswire.com
•
May 18, 2020
Primis, Video Discovery Offers Out of the Box RTB Capabilities
www.exchangewire.com
•
Mar 12, 2020
Primis Earns TAG Certified Against Fraud Seal for Third Year Running
www.exchangewire.com
•
Jan 28, 2020
Jukin Media Partners with Primis for Content Syndication
www.prnewswire.com
•
Dec 9, 2019
Primis Partners With Reuters for Content Syndication
www.exchangewire.com
•
Dec 4, 2019
Primis to Support ID5 Universal ID
www.ynetnews.com
•
Jan 3, 2018
Universal McCann's Sekindo rebrands as Primis
tech.co
•
Jun 24, 2016
Sekindo Makes Digital Advertising Easy with All Media
www.businesswire.com
•
Jun 1, 2016
Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires
The Team
(4)
RS
EB
Eyal Betzalel
Co-founder & Co-CEO
OB
Oren Berdichevsky
Co-founder & former CEO
Simcha Weil
Director of Marketing
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Company Lifecycle
Public Offerings & Exits
M&A
EXIT
Undisclosed
Jan 2012
Type
Acquisition
Was acquired by
Universal McCann
Undisclosed
Private Equity Funding
Undisclosed Round
Undisclosed
Jan 2012
1 Investors
Undisclosed
Media gallery
(2)
Primis Video Discovery - Engage Your Users
Dan Sharon speaks with Pixalate about video advertising and ad fraud
Locations
Israel
Raoul Wallenberg St 2, Tel Aviv, Israel
Locations
Israel
Raoul Wallenberg St 2, Tel Aviv, Israel
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