SelectMedia
Monetization Platform and Full-stack Video Solution
Company Overview
Snapshot
Founded in March 2012 by Sagi Gordon and Udi Broyer, SelectMedia operates with 11–50 employees. The company specializes in advertising technology solutions for online publishers. In January 2021, SelectMedia partnered with Protected Media to address fraudulent traffic in the CTV space.
Business overview
SelectMedia provides a full-stack advertising technology solution designed for the online publishing ecosystem. The company leverages its proprietary Video Guard Technology to offer advertisers direct access to high-quality video, display, and mobile inventory globally, ensuring guaranteed quality, viewability, and brand safety. Its comprehensive suite includes video, header bidding display technology, and search capabilities across mobile and desktop, aiming to reduce costs, maximize yield, and expand exposure to new demand sources for publishers.
Strategic signal
In January 2021, SelectMedia announced a partnership with Protected Media to combat fraudulent traffic within the Connected TV (CTV) advertising sector. This collaboration signals SelectMedia's commitment to enhancing brand safety and ad quality, which is crucial for maintaining advertiser trust and optimizing monetization for publishers in the rapidly evolving digital advertising landscape.
Company Intelligence Q&A
- When was SelectMedia founded and by whom?
- SelectMedia was founded in March 2012 by co-founders Sagi Gordon and Udi Broyer.
- What was a key strategic partnership for SelectMedia in early 2021?
- In January 2021, SelectMedia partnered with Protected Media to address fraudulent traffic specifically within the Connected TV (CTV) advertising space.
- Which markets does SelectMedia target?
- SelectMedia targets geomarkets including Thailand, Singapore, Poland, Africa, India, Indonesia, Philippines, and Vietnam.
- What technology does SelectMedia utilize for ad quality?
- SelectMedia leverages its proprietary Video Guard Technology to provide advertisers with high-quality video, display, and mobile inventory, ensuring viewability and brand safety.