Sensegon
Psychosocial Solutions for Digital Advertising
Company Overview
Snapshot
Founded in January 2010 by Tal Yaari, Sensegon operates with 1–10 employees. The company has raised $3.35 million across 5 funding rounds from 2 investors.
Business overview
Sensegon is a technology startup focused on psychosocial analysis of virtual social interactions. The company's core technology, SenSplit, is an artificial-intelligence-based platform developed by software developers and psychiatric specialists. It analyzes social network data to characterize target consumers by personality-type, enabling advertisers to tailor ads for improved accuracy, effectiveness, and ROI in social network campaigns. Sensegon operates within the Business Software sector, specifically targeting Sales & Marketing Solutions and Advertising Platforms, serving the Marketing & Sales and Social Media segments within Enterprise & Professional Services and Media & Entertainment.
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- What is Sensegon's primary focus?
- Sensegon specializes in psychosocial analysis of virtual social interactions, aiming to characterize target consumers by personality-type for digital advertising.
- Who is a key founder of Sensegon?
- Tal Yaari is a co-founder and CTO of Sensegon.
- When was Sensegon founded?
- Sensegon was founded in January 2010.
- What is Sensegon's core technology?
- Sensegon's core technology is SenSplit, an artificial-intelligence-based platform designed for psychosocial analysis in digital advertising.
- Which investor participated in Sensegon's December 2013 funding round?
- This was one of five funding rounds for Sensegon, which raised a total of $3.35 million from two investors.