Company Overview
Snapshot
Founded in February 2022 by Amit Carmi and Yoni Blumenfeld, SETT operates with 51–200 employees. The company has raised $57 million across 3 funding rounds from 6 investors. In March 2026, SETT secured $30 million in Series B funding.
Business overview
SETT is developing an AI-based platform designed for the gaming industry, specifically targeting mobile games. Its core technology enables studios to generate personalized video advertisements, in-game assets, and mini-games tailored to diverse audiences. The platform produces distinct creative directions and then tests them to identify high-performing outliers, serving the B2B2C and B2B business models within the Media & Entertainment Technologies sector.
Strategic signal
In March 2026, SETT secured $30 million in Series B funding, signaling strong investor confidence in its AI-driven approach to game marketing automation. This significant capital infusion, led by Greenfield Partners, positions SETT to further develop its AI agent technology and expand its impact on how mobile game studios engage with players, highlighting a strategic move towards advanced automation in creative content generation.
Log in to access full profile ›Company Intelligence Q&A
- What is SETT's primary focus?
- SETT focuses on providing AI infrastructure for games, enabling studios to generate personalized video ads, in-game assets, and mini-games tailored to different audiences.
- When was SETT founded and by whom?
- SETT was founded in February 2022 by Amit Carmi and Yoni Blumenfeld.
- What was SETT's most recent funding round?
- In March 2026, SETT secured $30 million in Series B funding. This round was led by Greenfield Partners, with participation from Bessemer Venture Partners.
- What was SETT's Series A funding round?
- In May 2025, SETT raised Series A funding. Investors in this round included Bessemer Venture Partners and VGames
- How does SETT's technology benefit game studios?
- SETT's AI platform helps game studios by producing entirely distinct creative directions for marketing and in-game content, then testing them to identify high-performing outliers, thereby automating and optimizing game marketing efforts.