SETT

Company Overview

Snapshot

Founded in February 2022 by Amit Carmi and Yoni Blumenfeld, SETT operates with 51–200 employees. The company has raised a total of $57 million across 3 funding rounds from 6 investors. In March 2026, SETT secured a Series B round, with Greenfield Partners participating.

Business overview

SETT develops an AI-based platform designed for the gaming industry, specifically targeting mobile advertising. The company's core technology enables studios to generate personalized video ads, in-game assets, and mini-games tailored to diverse audiences. SETT's solution produces distinct creative directions and then tests them to identify high-performing outliers, operating within the Media & Entertainment Technologies sector.

Strategic signal

SETT's Series B funding in March 2026, which included participation from Greenfield Partners, underscores strong investor confidence in its AI-powered game marketing solutions. This capital infusion signals the company's accelerated growth trajectory and its potential to further automate and optimize marketing strategies within the competitive mobile gaming landscape, positioning it as a key innovator in AI infrastructure for games.

Company Intelligence Q&A

What was SETT's most recent funding round?

In March 2026, SETT secured a Series B funding round. Greenfield Partners participated in this round.

When was SETT founded and by whom?

SETT was founded in February 2022 by Amit Carmi and Yoni Blumenfeld.

What was SETT's Series A funding round?

In May 2025, SETT completed a Series A funding round. Bessemer Venture Partners and VGames were among the investors.

How many employees does SETT have?

SETT currently has 51–200 employees.

What is SETT's primary focus?

SETT focuses on providing AI infrastructure for games, enabling studios to generate personalized video ads, in-game assets, and mini-games.