Neowize

Company Overview

Snapshot

Founded in July 2015 by Yoav Cafri, Neowize operated with 1-10 employees. The company raised $840,000 across one funding round before being acquired by IL MAKIAGE in November 2019.

Business overview

Neowize developed a platform that enables businesses to personalize their eCommerce sites to cater to individual customer needs. Utilizing big data and machine-learning methodologies, the company's core technology analyzed customer actions and shopping profiles to deliver tailored site experiences, including customized categories, products, prices, or discounts. Neowize operated within the Business Software sector, focusing on enhancing customer engagement and retention for online retailers through advanced personalization.

Strategic signal

Neowize's acquisition by IL MAKIAGE in November 2019 signaled a strategic move by the cosmetics company to integrate advanced data and personalization capabilities into its operations. This event highlights the increasing importance of AI-driven personalization in the e-commerce sector, demonstrating how specialized technology startups can become attractive targets for larger consumer-facing businesses seeking to enhance customer experience and drive sales.

Company Intelligence Q&A

What was Neowize's exit event?

Neowize was acquired by IL MAKIAGE in November 2019. Following the acquisition, Neowize ceased to operate as an independent entity.

When was Neowize founded?

Neowize was founded in July 2015.

What was Neowize's total capital raised?

Neowize raised a total of $840,000 across one funding round.

Who were the founders of Neowize?

Neowize was co-founded by Yoav Cafri, Ronen Ness, and Omer Nevo.

What was the focus of Neowize's technology?

Neowize focused on using AI and machine learning to provide real-time personalization for e-commerce websites, tailoring content like categories, products, and pricing to individual customer interests.