Operative

Business Management Solutions for the Media Industry

Business Software
Acquired by Francisco Partners on Apr 2016

Company Overview

Snapshot

Founded in January 2000, Operative operates with over 700 employees and has raised over $26 million across 4 funding rounds from 7 investors. The company was acquired by Francisco Partners in April 2016.

Business overview

Operative provides comprehensive business management solutions tailored for broadcasters, media companies, and multichannel video providers, including satellite, cable, and OTT platforms. The company offers a suite of business management software, supported by a dedicated development and implementation team with expertise across various media segments. Operative operates within the Business Software sector, focusing on enterprise solutions, billing, inventory management, and adtech for the telecommunication and digital media industries.

Strategic signal

In March 2021, Operative acquired ad tech company STAQ, signaling a strategic move to expand its capabilities in advertising technology. This acquisition allows Operative to enhance its offerings for media clients, providing a more integrated and advanced suite of tools for managing ad operations and inventory, thereby strengthening its position in the competitive media management software market.

Company Intelligence Q&A

When was Operative acquired and by whom?
Operative was acquired by Francisco Partners in April 2016.
What was a significant acquisition made by Operative?
In March 2021, Operative acquired the ad tech company STAQ, enhancing its capabilities in advertising technology.
Which company did Operative partner with in February 2017?
In February 2017, Operative (then SintecMedia) partnered with PremiumMedia360 to automate TV media data connectivity between networks and agencies.
What was a key rebranding event for the company?
In February 2018, SintecMedia relaunched and rebranded itself as Operative, marking a significant strategic shift for the company.
What was a notable client engagement for Operative in March 2021?
In March 2021, Fox selected Operative Media for its next-generation AOS product suite.

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