Company Overview
Snapshot
Founded in October 2013 by Ike Ofner and Dan Gilai, Sleevely operates with 1–10 employees. The company launched a Kickstarter campaign in May 2014 to fund its smart baby bottle tracking device.
Business overview
Sleevely, an enableteQ company, develops smart hydration and nutrition solutions, specifically a lightweight, battery-operated device for tracking babies' feeding habits. The core product, Sleevely, fits onto a baby's bottle to monitor feeding quantity and temperature, syncing data across multiple devices for remote access. The company operates within the Health Tech & Life Sciences sector, focusing on digital healthcare, mobile platforms, and consumer demographics, particularly parents and babies.
Strategic signal
In May 2014, Sleevely launched a Kickstarter campaign for its smart baby bottle tracking device. This initiative aimed to secure funding and validate market interest for its solution, which provides real-time data on infant feeding habits, addressing a key concern for parents and signaling the company's early-stage product development and market entry strategy in the digital healthcare space.
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- What is Sleevely's primary product?
- Sleevely offers a lightweight, battery-operated device that attaches to a baby's bottle to monitor the quantity and temperature of each feeding. This data is then synced to a mobile application for parents to access.
- When was Sleevely founded and by whom?
- Sleevely was founded in October 2013 by Ike Ofner and Dan Gilai.
- What was a significant early milestone for Sleevely?
- In May 2014, Sleevely launched a Kickstarter campaign to fund its smart baby bottle tracking device, aiming to bring its product to market.
- What problem does Sleevely aim to solve for parents?
- Sleevely aims to provide parents with peace of mind by accurately tracking their baby's nutrition, specifically the amount and temperature of formula consumed, replacing traditional manual food logs.
- What technology does Sleevely utilize for data transmission?
- Sleevely's device transmits feeding data to a mobile application via Bluetooth, allowing for real-time monitoring and access across multiple devices.