SmarTap

Company Overview

Snapshot

Founded in January 2010 by Asaf Shaltiel, SmarTap operated with 11–50 employees. The company was acquired by Masco Corporation in May 2020, marking a significant exit in the smart home technology sector.

Business overview

SmarTap developed a smart connected shower system featuring a patented e-valve and digital controller that precisely manages temperature, pressure, flow, and volume. The system integrates end-to-end connectivity, feeding data to a proprietary cloud, and can be controlled via smartphone apps, Amazon Echo, and Google Home, supporting smart home integration through IFTTT applets. SmarTap's technology provides 24/7 pipe monitoring, water and energy savings, and serves markets including residential sites, hotels, and demographics such as seniors and parents, operating in the Industrial Technologies and Consumer Electronics sectors.

Strategic signal

SmarTap's acquisition by Masco Corporation in May 2020 highlights the increasing strategic importance of smart home integration and water management solutions within the industrial and consumer technology markets. This exit signals strong validation for companies developing IoT-enabled infrastructure for enhanced efficiency and user experience in residential and hospitality settings.

Company Intelligence Q&A

What was a key strategic milestone for SmarTap?

SmarTap was acquired by Masco Corporation in May 2020, leading to its inactive status.

When did SmarTap raise its Series A funding round?

SmarTap raised an A Round in January 2015, with participation from Terra Venture Partners.

What was the focus of SmarTap's technology?

SmarTap developed a smart connected shower system with a patented e-valve and digital controller, enabling precise management of water temperature, pressure, flow, and volume.

Which smart home platforms did SmarTap integrate with?

SmarTap's shower system could be controlled by smartphone apps, Amazon Echo, and Google Home, and integrated into smart homes with IFTTT applets.

When did SmarTap secure its Seed funding?

SmarTap secured Seed funding in September 2010.