SmarTap

Company Overview

Snapshot

Founded in January 2010 by Asaf Shaltiel, SmarTap operated with 11–50 employees. The company secured funding across four rounds, with Terra Venture Partners participating in a January 2015 A Round. SmarTap was acquired by Masco Corporation in May 2020.

Business overview

SmarTap developed a smart connected shower system featuring a patented e-valve and digital controller. This technology precisely measures and controls water temperature, pressure, flow, and volume. The system integrates end-to-end connectivity, transmitting data to a proprietary cloud, and can be controlled via smartphone apps, Amazon Echo, and Google Home, fully integrating into smart homes. SmarTap's offerings include 24/7 pipe monitoring, water and energy savings, targeting residential sites, hotels, and demographics such as seniors and parents within the Industrial Technologies and Consumer Electronics sectors.

Strategic signal

SmarTap's acquisition by Masco Corporation in May 2020 signals a strategic consolidation within the smart home and industrial technologies market. This exit indicates the value placed on SmarTap's innovative digital shower technology and its potential to enhance Masco's product portfolio, validating the company's approach to integrating IoT into everyday home appliances.

Company Intelligence Q&A

When was SmarTap acquired?

SmarTap was acquired by Masco Corporation in May 2020.

Who founded SmarTap?

SmarTap was co-founded by Asaf Shaltiel.

What is SmarTap's core product?

SmarTap's core product is a smart connected shower system that includes a patented e-valve and digital controller for precise temperature, pressure, flow, and volume control.

What smart home integrations does SmarTap support?

SmarTap's shower system can be controlled by smartphone apps, Amazon Echo, and Google Home, and fully integrates into smart homes with if-this-then-that applets.