Smore

Company Overview

Snapshot

Founded in August 2011 by Shlomi Atar and Gilad Avidan, Smore operates with 51–200 employees. The company secured funding across one round from four investors. In February 2023, Smore was acquired by SchoolStatus, marking a significant milestone in its corporate journey.

Business overview

Smore provides an online platform designed for creating effective online flyers and newsletters. Its core technology offers built-in tools that simplify the design and distribution of messages, catering to small businesses and individuals. The company operates within the Media & Entertainment Technologies sector, focusing on digital content distribution and engagement, serving both B2B and B2C markets globally.

Strategic signal

Smore's acquisition by SchoolStatus in February 2023 signals a strategic exit for the company and integration into a larger educational technology ecosystem. This move indicates a validation of Smore's platform and its potential to enhance communication tools within the education sector, suggesting a shift towards broader market applications for its online flyer and newsletter capabilities.

Company Intelligence Q&A

When was Smore founded?

Smore was founded in August 2011.

Who are the founders of Smore?

Smore was founded by Shlomi Atar and Gilad Avidan.

When was Smore acquired and by whom?

Smore was acquired by SchoolStatus in February 2023.

Which investors participated in Smore's funding round?

In May 2014, Smore received funding from investors including Greylock and Kima Ventures.

What is Smore's primary business model?

Smore operates with both B2C and B2B business models, providing its online flyer and newsletter platform to individuals and businesses.