Snaptu

Company Overview

Snapshot

Founded in January 1994, Snaptu operated with 11–50 employees. The company raised $6 million across one funding round from two investors, including Viola Ventures. Snaptu was acquired by Meta in September 2011.

Business overview

Snaptu developed a mobile web application designed to enhance the user experience for popular mobile internet applications on a wide range of mobile phones. The company aimed to provide a fast, effective, and fun user experience for mobile consumers, while also offering online service providers, media companies, and content owners a rapidly growing global channel for content distribution. Snaptu operated within the Social Media and Advertising sector, focusing on digital content distribution and engagement.

Strategic signal

In September 2011, Snaptu was acquired by Meta. This acquisition integrated Snaptu's mobile application technology into Facebook's offerings, significantly expanding its reach and impact on mobile internet usage. The event signaled a strategic move by Meta to enhance its mobile capabilities and user engagement, leveraging Snaptu's expertise in delivering efficient mobile web experiences.

Company Intelligence Q&A

When was Snaptu acquired?

Snaptu was acquired by Meta in September 2011.

What was the total capital raised by Snaptu?

Snaptu raised a total of $6 million.

What was the primary goal of Snaptu's product?

Snaptu aimed to significantly improve the way the world uses the mobile web by providing a fast, fun, and effective user experience for popular mobile internet applications on virtually every mobile phone.

What was the strategic outcome of the acquisition by Meta?

Following its acquisition by Meta in September 2011, Snaptu's technology was integrated into Facebook applications, broadening its impact on mobile internet access and user engagement.