AreaOne
Mobile & Social Advertising Solutions
Company Overview
Snapshot
Founded in March 2011, AreaOne operated with 1–10 employees, developing mobile and social advertising solutions. The company was acquired by Nexxen in September 2015, marking a significant exit in its operational history.
Business overview
AreaOne specializes in mobile and social advertising solutions, providing a comprehensive programmatic platform designed for data-driven performance marketers. The company's core technology focuses on real-time campaign optimization to deliver effective advertising results, capitalizing on the shift towards processor-driven advertising. AreaOne's products, including A1 Mobile, A1 DSP, and A1 Social, aim to drive discovery, engagement, purchases, and brand preference for apps, games, and brands across various markets, including Asia, the United States, and Europe. It operates within the Business Software sector, specifically targeting enterprises with its advertising platforms and mobile technology.
Strategic signal
In September 2015, AreaOne was acquired by Nexxen, expanding Nexxen's capabilities in social media and mobile advertising. This acquisition signaled a strategic consolidation within the mobile advertising technology landscape, allowing Nexxen to integrate AreaOne's programmatic platform and enhance its offerings for performance marketers.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate event for AreaOne?
- AreaOne was acquired by Nexxen in September 2015, leading to its status as an inactive entity.
- When did AreaOne open new offices in China?
- In July 2015, AreaOne opened new offices in Beijing, China, expanding its global presence.
- What was AreaOne's previous brand name?
- AreaOne previously operated under the name SocialClicks before rebranding in January 2015.
- What is AreaOne's primary business model?
- AreaOne primarily operates on a B2B business model, providing its advertising solutions to other businesses.
- What markets does AreaOne serve?
- AreaOne serves geomarkets including Asia, the United States, and Europe, providing mobile and social advertising solutions.