A fundamental issue for the textile industry is the pollution caused by outdated dyeing and bleaching processes. Sonovia improves textile production sustainability in several ways. Firstly, products using Sonovia chemicals and processes are more durable. Secondly, Sonovia’s denim dyeing process requires less water than traditional methods. Lastly, Sonovia’s chemistry requires few or no binders, reducing the toxicological burden on wastewater. Additionally, eliminating binders saves energy as curing/fixation at high temperatures is not needed. A recent study shows Sonovia's technology reduces greenhouse gas emissions by 60%, water use by 85%, wastewater pollution by 99%, and land use by 90% compared to traditional industrial dyeing of jeans.