SOOMLA
In-App Advertising Insights
Company Overview
Snapshot
Founded in August 2012 by Yaniv Nizan and Boris Spektor, SOOMLA operated with 1–10 employees. The company raised a total of $8.1M across two funding rounds from three investors. In January 2021, SOOMLA was acquired by ironSource.
Business overview
SOOMLA provides app marketers, monetization managers, and product teams with in-app advertising insights. The company's monetization measurement platform is designed to improve existing systems and drive ad-related insights that impact product, marketing, and monetization strategies. SOOMLA operates within the Business Software sector, specifically focusing on Advertising Platforms and Digital Content Engagement & Entertainment, serving enterprise and professional services in marketing and advertising.
Strategic signal
In January 2021, SOOMLA was acquired by ironSource, a move that integrated SOOMLA's ad quality insights into ironSource's platform. This acquisition signals a strategic consolidation within the adtech industry, enhancing ironSource's capabilities in monetization measurement and offering SOOMLA's technology a broader reach within a larger ecosystem.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for SOOMLA?
- SOOMLA was acquired by ironSource in January 2021, integrating its ad quality insights into ironSource's platform.
- When was SOOMLA founded and by whom?
- SOOMLA was founded in August 2012 by co-founders Yaniv Nizan and Boris Spektor.
- How much capital did SOOMLA raise in total?
- SOOMLA raised a total of $8.1M across two funding rounds, including a Series A round in December 2018 and a Seed round in June 2015.
- Which company acquired SOOMLA?
- SOOMLA was acquired by ironSource in January 2021.
- What was the focus of SOOMLA's Series A funding round?
- In December 2018, SOOMLA raised a Series A funding round with participation from JAL Ventures.