SOOMLA

In-App Advertising Insights

Business Software
Acquired (Inactive) by ironSource on Jan 2021 - closed due to acquisition

Company Overview

Snapshot

Founded in August 2012 by Yaniv Nizan, Boris Spektor, Refael Dakar, and Gur Dotan, SOOMLA operates with 1–10 employees. The company raised $8.1M across two funding rounds from three investors. SOOMLA was acquired by ironSource in January 2021, marking a significant exit.

Business overview

SOOMLA provides a monetization measurement platform designed for app marketers, monetization managers, and product teams to gain in-app advertising insights. The company's technology helps improve existing systems and drives ad-related insights that influence product development, marketing strategies, and monetization efforts, enabling organizations to make more informed decisions. SOOMLA operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, and serves the global market.

Strategic signal

In January 2021, ironSource acquired SOOMLA to enhance its platform with ad quality insights. This acquisition signifies a strategic move by ironSource to integrate SOOMLA's specialized measurement capabilities, providing a stronger offering in the mobile advertising ecosystem and validating SOOMLA's technology and market position.

Company Intelligence Q&A

What is SOOMLA's primary focus?
SOOMLA focuses on providing in-app advertising insights through its monetization measurement platform, helping app marketers, monetization managers, and product teams improve their systems and drive ad-related decisions.
When was SOOMLA acquired?
SOOMLA was acquired by ironSource in January 2021. The acquisition aimed to enrich ironSource's platform with ad quality insights.
How much capital did SOOMLA raise in total?
SOOMLA raised a total of $8.1M across two funding rounds. This includes a Seed round in June 2015 from Eshbol Ventures and double chack, and a Series A round in December 2018 from JAL Ventures.
Which investors participated in SOOMLA's Series A funding round?
In December 2018, SOOMLA raised a Series A round from JAL Ventures, securing $2.6M in funding.
What was a key finding from SOOMLA's research in August 2019?
In August 2019, SOOMLA's research indicated that Facebook provided the best value among mobile ad networks.

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