SophistiSoft is a real-time support tool that uses decision making and machine-learning algorithms to decrease the need for human involvement without degrading customer satisfaction. The company specializes in building comprehensive trading spreadsheets and tools that utilize live market information from data vendors such as Reuters, Bloomberg, ILX, Thomson, and IQuote. SophistiSoft also provides IT hedge fund support. SophistiSoft won second prize out of 600 candidates in Israel's National Start-Up Competition in 2016.