SPECTALIX

User-Generated-Content Platform

Media & Entertainment Technologies

Non Active, May 2026 ceased to operate

Company Overview

Snapshot

Founded in February 2017 by Mordechai (Marcus) Cohn and Koby Maluk, SPECTALIX operated with 1–10 employees. The company secured $3.35M in total capital across 9 funding rounds. In April 2021, SPECTALIX received a grant from the Israel Innovation Authority.

Business overview

SPECTALIX provides a white-label video platform designed for consumer applications and websites, enabling brands to leverage user-generated content (UGC) and transform their users into influencers. The core technology allows users to seamlessly integrate themselves into promotional brand videos using their mobile phones, with automatic content moderation. Serving content-heavy brands in sports and entertainment, as well as young consumer brands and advertisers, SPECTALIX operates within the Media & Entertainment Technologies sector, focusing on digital content production, artificial intelligence, computer vision, and deep learning.

Strategic signal

In October 2023, SPECTALIX was highlighted for its user-generated content video platform tailored for sports teams and broadcasters. This signals the company's strategic focus on specific high-engagement verticals within the media and entertainment industry, demonstrating its potential to provide specialized solutions for brands seeking to enhance fan interaction and content monetization through innovative video technology.

Company Intelligence Q&A

What is the primary focus of SPECTALIX's platform?: SPECTALIX offers a white-label video platform that allows brands to integrate user-generated content, enabling users to create promotional videos with their mobile phones and become brand influencers. This platform is particularly suited for content-heavy brands in sports and entertainment.
When was SPECTALIX founded and by whom?: SPECTALIX was founded in February 2017 by Mordechai (Marcus) Cohn and Koby Maluk.
What was a significant non-equity funding event for SPECTALIX?: In April 2021, SPECTALIX received a grant of $350,000 from the Israel Innovation Authority.
What was the total capital raised by SPECTALIX?: SPECTALIX raised $3.35M in total capital across 9 funding rounds.
What was a key development reported in the news regarding SPECTALIX's offerings?: In October 2023, news highlighted SPECTALIX's user-generated content video platform, specifically designed for sports teams and broadcasters.

External links

SPECTALIX — full profile (machine-readable)

Spectalix’s revolutionary white-label video platform for consumer apps and websites helps brands tap into user-generated content (UGC) and transform all of their users into influencers. Brands lost their fans to social media platforms, especially apps with cool video technologies, such as TikTok and Instagram. However, brand content cannot be monetized, and companies cannot tap into UGC due to a lack of moderation. Spectalix created a revolutionary UGC platform for content-heavy brands in sports and entertainment, as well as young consumer brands and advertisers. Spectalix introduces a unique white-label UGC platform that allows users to seamlessly place themselves in promotional videos of the brand using only their phone camera. Now, a fan can interact with a football player, act in a TV show, or star as a spokesperson. The user can share these highly engaging clips on all social media platforms, which will draw more people to the brand's app. We protect our partners with automatic moderation of user content. Our platform allows for substantial monetization of branded content through sponsors and advertisers (banners, pre-roles, and native advertising). They, too, will enjoy outstanding exposure from the viral user content on social media. The platform can easily be integrated into an existing content app, launched as a standalone native app, or accessed through a web browser in no time.

Facts
Name	SPECTALIX
One-liner	User-Generated-Content Platform
Type	Startup
Primary sector	Media & Entertainment Technologies
Founded	2017
Employees	1-10
Employees (exact)	1
HQ / location	Jerusalem, Jerusalem, Israel
Product stage	Released
LinkedIn	https://www.linkedin.com/company/34626977
Crunchbase	spectalix
IL Registrar	515605160

Facts

Name

SPECTALIX

One-liner

User-Generated-Content Platform

Type

Startup

Primary sector

Media & Entertainment Technologies

Founded

2017

Employees

1-10

Employees (exact)

HQ / location

Jerusalem, Jerusalem, Israel

Product stage

Released

https://www.linkedin.com/company/34626977

Crunchbase

spectalix

IL Registrar

515605160

Classification
Sectors	Media & Entertainment Technologies, Digital Content Production
Core technology	Artificial Intelligence, Image Recognition, Computer Vision, Machine Learning, Deep Learning
Target customers	Media & Entertainment, Content Production, Sports, Education
Business models	B2B2C
Tags	mobile-carriers, advertisers, computer-vision, ar/vr, augmented-reality, artificial-intelligence, deep-learning, software-applications, video-editing, broadcasters, entertainment, sports, mobile-applications, sdk, customer-engagement

Classification

Sectors

Media & Entertainment Technologies, Digital Content Production

Core technology

Artificial Intelligence, Image Recognition, Computer Vision, Machine Learning, Deep Learning

Target customers

Media & Entertainment, Content Production, Sports, Education

Business models

B2B2C

Date	Round	Amount	Investors
Oct 2019	Convertible Debt	$250K
May 2019	nonequity	$360K	Israel Innovation Authority
Jun 2020	Convertible Debt	$275K
Dec 2021	Convertible Debt	$700K
Dec 2018	Pre-Seed	$341K
Apr 2023	SAFE	$400K
Apr 2021	nonequity	$350K	Israel Innovation Authority (lead)
Apr 2019	Seed	$225K

Name	Role	Founder
Mordechai (Marcus) Cohn	Co-founder & CEO	yes
Koby Maluk	Co-Founder & Head of Sales	yes

Date	Source	Summary
Oct 5, 2023	www.sportsbusinessjournal.com	Spectalix offers a UGC video platform designed for sports teams and broadcasters
Jan 17, 2020	www.calcalistech.com	This Israeli Company Wants to Deliver Green Screen Technology to Mobile Devices Everywhere

SPECTALIX

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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