Holisto

Company Overview

Snapshot

Founded in November 2015 by Eran Shust, Avi Wortzel, and Shay Horovitz, Holisto operates with 51–200 employees. The company has raised a total of $20.05 million across 6 funding rounds from 11 investors. In August 2025, Holisto was acquired by Trivago.

Business overview

Holisto is an online travel booking platform that leverages AI technology to analyze hotel rates and plans from various inventory sources, including online travel agencies, global distribution systems, wholesalers, and hotel operators. The company aims to provide consumers with more affordable and personalized booking options within the travel and tourism sector, specifically focusing on hospitality and hotels. Holisto operates within the Media & Entertainment Technologies sector, with a focus on Digital Content Engagement & Entertainment and Retail Platforms.

Strategic signal

In August 2025, Holisto was acquired by Trivago for $40 million. This acquisition by a major travel industry player like Trivago signals a strong validation of Holisto's AI-driven hotel booking technology and its potential to enhance Trivago's offerings, indicating a strategic move towards integrating advanced personalization and pricing optimization into mainstream travel booking.

Company Intelligence Q&A

What was the most significant recent corporate development for Holisto?

In August 2025, Holisto was acquired by Trivago for $40 million, marking a significant exit for the company.

What was Holisto's valuation in relation to a SPAC merger?

In June 2022, Holisto was reported to be merging with a SPAC at a $405 million valuation, according to CTech.

Did Holisto pursue a SPAC merger that was later canceled?

In August 2023, Holisto LTD canceled the acquisition of Moringa Acquisition Corp.

When did Holisto establish its U.S. headquarters?

In February 2020, Splitty Travel, a former name for Holisto, established its U.S. headquarters in Connecticut.