spotad
Real-time Predictive Advertising Platform
Company Overview
Snapshot
Founded in January 2012 by Sagiv Ben Shaul and Yoav Oz, spotad operated with 1–10 employees. The company raised $3.5 million across two funding rounds, with VLTCM participating in one. In February 2017, spotad secured funding and expanded its operations into China, leveraging its AI-driven mobile adtech.
Business overview
spotad provides an AI-based mobile advertising solution designed to automate and optimize media purchasing across various exchanges and platforms in real time. The company's proprietary self-learning algorithm analyzes user data to create, schedule, and maintain campaigns, aiming to enhance app visibility and drive user acquisition, purchases, and engagement. spotad serves the advertising, marketing, and sales sectors within the broader enterprise and professional services, and commerce and retail markets.
Strategic signal
In February 2017, spotad secured $3.5 million in funding and strategically expanded its AI-driven mobile adtech operations into China. This move signaled the company's ambition to tap into a major growth market and validate its technology's scalability and relevance in a competitive global advertising landscape, positioning it for international growth.
Log in to access full profile ›Company Intelligence Q&A
- What is spotad's operational status?
- spotad is currently non-active and ceased operations in August 2024.
- When was spotad founded and by whom?
- spotad was founded in January 2012 by Sagiv Ben Shaul and Yoav Oz.
- What was a key strategic development for spotad in early 2017?
- In February 2017, spotad secured $3.5 million in funding and expanded its AI-driven mobile adtech services into China, as reported by VentureBeat.
- What type of technology does spotad utilize?
- spotad utilizes a proprietary self-learning, AI-based algorithm to analyze user data and optimize real-time media purchasing for mobile advertising campaigns.
- What is spotad's primary business model?
- spotad operates on a B2B business model, providing its mobile advertising solutions to other businesses.