Substrata

Company Overview

Snapshot

Founded in April 2019 by Ori Zuckerman, Ori Manor Zuckerman, Prof. Gili Drori, Eran Yessodi, and Baruchi Har-Lev, Substrata operates with 11–50 employees. The company has raised $8.32 million across 4 funding rounds from 12 investors.

Business overview

Substrata develops AI-powered business software that analyzes real-time human dynamics to uncover hidden attitudes, intentions, and power plays, assisting dealmakers in sales and negotiation processes. Its core technology, Social Signal AI, decodes interpersonal dynamics by analyzing language syntax, deep semantics, pragmatics, and nonverbal social cues. The platform provides actionable insights to navigate complex deal blockers such as office politics, perceived hierarchies, social status gaps, biases, and emotions, serving the sales and marketing sectors within the enterprise and professional services industries.

Strategic signal

Substrata has been consistently recognized for its innovative approach to sales technology, with multiple publications highlighting its AI-driven platform as a key tool for enhancing sales mastery and deal-making. This sustained media attention underscores the market's growing interest in advanced AI solutions for B2B sales and validates Substrata's position as a significant player in revolutionizing sales negotiations and performance.

Company Intelligence Q&A

What is Substrata's primary focus?

Substrata focuses on providing real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays, helping to close more deals.

When was Substrata founded and by whom?

Substrata was founded in April 2019 by Ori Zuckerman, Ori Manor Zuckerman, Prof. Gili Drori, Eran Yessodi, and Baruchi Har-Lev.

What technology does Substrata utilize?

Substrata utilizes Social Signal AI, which employs novel AI models to analyze language syntax, deep semantics, pragmatics, nonverbal social cues, and stratified contextual signals to provide insights into interpersonal dynamics.

Which markets does Substrata serve?

Substrata serves dealmakers in various markets, including Australia, Israel, the United Kingdom, South Africa, Canada, New Zealand, Europe, North America, and the United States.