Substrata

Company Overview

Snapshot

Founded in April 2019 by Prof. Gili Drori, Ori Zuckerman, Eran Yessodi, and Baruchi Har-Lev, Substrata operates with 11–50 employees. The company has raised $8.32 million across four funding rounds from 12 investors.

Business overview

Substrata provides real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays. Its core technology, Social Signal AI, decodes interpersonal dynamics using novel AI models that consider language syntax, deep semantics, and pragmatics. By analyzing nonverbal social cues and stratified contextual signals, Substrata offers actionable insights to navigate complex deal blockers such as office politics, perceived hierarchies, biases, and emotions. The company serves the business software sector, specifically focusing on IT, R&D & Data Solutions, and Data Analysis & Decision Support, with a strong emphasis on enterprise and professional services, particularly in marketing and sales.

Strategic signal

Substrata's continued recognition in various tech and sales publications throughout late 2024, including features in NY Weekly and NewsBreak, highlights its growing influence in the SalesTech market. These mentions, particularly those positioning Substrata as a leading AI tool for dealmakers and a key innovator in sales mastery, signal strong market validation and increasing adoption of its AI-driven solutions for B2B sales negotiations. This indicates a positive trajectory for the company in leveraging AI to transform sales processes.

Company Intelligence Q&A

When was Substrata founded and by whom?

Substrata was founded in April 2019 by Prof. Gili Drori, Ori Zuckerman, Eran Yessodi, and Baruchi Har-Lev.

What is Substrata's core technology?

Substrata's core technology is its Social Signal AI, which decodes interpersonal dynamics by analyzing language syntax, deep semantics, pragmatics, nonverbal social cues, and stratified contextual signals.

How does Substrata help dealmakers?

Substrata provides critical and actionable insights that help dealmakers navigate complex obstacles such as office politics, perceived hierarchies, social status gaps, biases, emotions, and perceptions of power, competence, scarcity, and urgency, enabling them to close more deals.

What sectors does Substrata primarily serve?

Substrata primarily serves the business software sector, with a focus on IT, R&D & Data Solutions, and Data Analysis & Decision Support, particularly for enterprise and professional services in marketing and sales.