Superb Reality

Company Overview

Snapshot

Founded in August 2015 by Eran Eilat and Yoav Hoshen, Superb Reality operated with 1–10 employees. The company secured $550,000 across one disclosed funding round. In January 2019, Superb Reality showcased its groundbreaking Israeli technology at CES.

Business overview

Superb Reality specializes in developing computer-vision solutions designed to enhance the naturalness and enjoyment of virtual reality (VR) and augmented reality (AR) experiences. The company integrates machine learning, low- and high-level computer-vision algorithms, imaging-optics, 3D, and light field technologies into VR and AR devices. Its core product, Superb Middleware, is a software SDK that transforms standard RGB cameras in AR/VR devices into hand motion and gesture control inputs, operating purely through software. Superb Reality primarily serves the Business Software sector, with applications in consumer electronics and consumer goods.

Strategic signal

In January 2019, Superb Reality gained significant industry attention by showcasing its technology at CES, highlighting its innovative approach to VR/AR gesture control. This event signaled the company's potential to influence the immersive technology market by providing more intuitive user interfaces, attracting interest from potential partners and investors in the consumer electronics and gaming sectors.

Company Intelligence Q&A

What is Superb Reality's primary offering?

Superb Reality develops computer-vision solutions to make virtual-reality and augmented-reality experiences more natural and enjoyable. Its Superb Middleware is a software SDK that enables hand motion and gesture control using standard RGB cameras in AR/VR devices.

When was Superb Reality founded?

Superb Reality was founded in August 2015 by Eran Eilat and Yoav Hoshen.

What was a notable public appearance for Superb Reality?

In January 2019, Superb Reality showcased its technology at CES, drawing attention for its groundbreaking Israeli tech in VR/AR gesture control.

What is the company's status?

Superb Reality is Non Active and ceased to operate in January 2022.

What technologies does Superb Reality integrate into its solutions?

Superb Reality integrates machine learning, low- and high-level computer-vision algorithms, imaging-optics, 3D, and light field technologies into its VR and AR devices.