SuperPlay

Company Overview

Snapshot

Founded in January 2019 by Gilad Almog, SuperPlay operates with over 500 employees. The company has secured funding across three rounds from four investors, with VGames participating as a lead investor. A significant milestone for SuperPlay was its acquisition by Playtika in September 2024.

Business overview

SuperPlay is a social gaming studio specializing in the development and publication of games for web and mobile devices. The company's core product is Dice Dreams, a multiplayer casual mobile game. SuperPlay serves the broader media and entertainment industry, specifically targeting the mobile gaming and consumer markets.

Strategic signal

In April 2026, reports indicated that the success of SuperPlay's acquisition was creating financial strain for Playtika due to earnout payments exceeding expectations. This suggests SuperPlay's strong performance post-acquisition, but also highlights potential integration and financial management challenges for the acquiring entity, signaling a complex but high-value asset.

Company Intelligence Q&A

When was SuperPlay acquired?

SuperPlay was acquired by Playtika in September 2024.

Who founded SuperPlay?

SuperPlay was founded in January 2019 by Gilad Almog.

Which investors participated in SuperPlay's December 2021 funding round?

In December 2021, SuperPlay received funding from VGames, which was a lead investor, and O.G. Venture Partners.

What was the strategic impact of SuperPlay's success on Playtika?

In April 2026, the success of SuperPlay's acquisition led to higher-than-expected earnout payments, which posed a potential financial risk to Playtika's cash flow.

What recent discussions have emerged regarding SuperPlay's ownership?

In July 2026, Tencent was reported to be in talks to acquire Playtika's SuperPlay in a deal potentially worth up to $1.5 billion.