Supersonic
Mobile Advertising Technology Platform
Company Overview
Snapshot
Founded in January 2009 by Gil Shoham, Arik Czerniak, and Nissim Romano (Romi), Supersonic operates with 11–50 employees. The company was acquired by ironSource in July 2015, ceasing operations.
Business overview
Supersonic provides a mobile advertising technology platform tailored for the app economy. The company offers a cloud-based SDK that enables developers to integrate video and native ads, facilitating revenue generation and user acquisition. Utilizing advanced machine-learning models for real-time bidding, supply auctioning, device-level targeting, and lifetime-value prediction, Supersonic helps developers and brands target audiences and build engagement. It serves the mobile advertising and gaming industries, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In July 2015, Supersonic merged with ironSource, an Israeli company, in a move that was projected to create a significant entity in the internet sector. This merger highlighted a trend of consolidation within the mobile ad technology space, signaling a strategic shift towards larger, integrated platforms to capture market share and enhance offerings for app developers and brands.
Company Intelligence Q&A
- What was a significant corporate development for Supersonic?
- In July 2015, Supersonic was acquired by ironSource, leading to the cessation of its independent operations.
- When was Supersonic founded and by whom?
- Supersonic was founded in January 2009 by Gil Shoham, Arik Czerniak, and Nissim Romano (Romi).
- What was the focus of Supersonic's technology?
- Supersonic focused on mobile advertising technology, utilizing a cloud-based SDK to serve video and native ads, and advanced machine-learning for user acquisition and monetization in the app economy.
- What was the strategic implication of the merger with ironSource?
- The merger with ironSource in July 2015 was part of a broader consolidation trend in mobile advertising, aiming to create a larger, more comprehensive platform to serve the app economy.