Supersonic

Company Overview

Snapshot

Founded in January 2009 by Gil Shoham, Arik Czerniak, and Nissim Romano (Romi), Supersonic operated with 11–50 employees. The company was acquired by ironSource in July 2015, ceasing independent operations.

Business overview

Supersonic provided a mobile advertising technology platform tailored for the app economy. Its core technology involved a cloud-based SDK that enabled developers to integrate video and native ads, generating revenue and facilitating user acquisition. The platform leveraged advanced machine-learning models for real-time bidding, supply auctioning, device-level targeting, and lifetime-value prediction. Supersonic served developers and brands, including Fortune 500 companies and large app developers, operating within the Business Software sector, specifically focusing on Advertising Platforms and Mobile Software Development.

Company Intelligence Q&A

What was a significant corporate event for Supersonic?

In July 2015, Supersonic was acquired by ironSource, leading to the cessation of its independent operations. This merger was reported to create a significant entity in the Israeli internet sector.

When did Supersonic raise its Seed funding round?

In May 2010, Supersonic secured Seed funding from investor Michael van Swaaij.

When did Supersonic raise its Series A funding round?

In July 2011, Supersonic raised its Series A funding round, with Greylock participating as an investor.

When did Supersonic raise its Series B funding round?

In July 2014, Supersonic completed its Series B funding round, with investors SAIF Partners and Greylock.

What was the strategic focus of Supersonic's advertising technology?

Supersonic focused on providing a mobile advertising technology platform that utilized cutting-edge machine-learning models for real-time bidding, supply auctioning, device-level targeting, and lifetime-value prediction to help developers and brands acquire and engage users.