Swan

AI GTM Engineer that Turns Go-to-market Ideas into Autonomous, Revenue-driving Workflows

Business Software
Private
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Company Overview

Snapshot

Founded in July 2022 by Amos Bar-Joseph, Niv Oppenhaim, and Ido Goldberg, Swan operates with 11–50 employees. The company has raised $6 million across one funding round from 4 investors, with Fresh Fund and Link Ventures leading the Seed round in February 2026.

Business overview

Swan, also known as Swan AI or Getswan, is an AI-native go-to-market (GTM) automation platform designed for B2B revenue teams. It functions as an "AI GTM engineer," enabling sales, marketing, and RevOps leaders to define GTM rules and strategies using natural language. The platform then translates these instructions into autonomous, agentic workflows that integrate with existing technology stacks. Swan leverages AI agents and large language models to conduct prospect research, qualify accounts against Ideal Customer Profile (ICP) rules, enrich data from third-party providers, and orchestrate multi-step actions across tools such as HubSpot, Salesforce, Slack, LinkedIn, and email. Its capabilities include identifying high-intent website visitors, detecting intent signals like job changes, preparing meeting briefs, monitoring pipeline risk, and re-engaging closed-lost opportunities, operating within the Business Software sector, specifically Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In February 2026, Swan secured $6 million in Seed funding, led by Fresh Fund. This capital infusion highlights investor confidence in Swan's AI-native approach to GTM automation and its potential to transform B2B revenue operations. The investment signals a strong market validation for the company's technology, which aims to enhance efficiency and effectiveness for sales, marketing, and RevOps teams by automating complex GTM strategies.

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Company Intelligence Q&A

What is Swan's primary offering?
Swan provides an AI-native go-to-market (GTM) automation platform that acts as an "AI GTM engineer" for B2B revenue teams, translating natural language instructions into autonomous, revenue-driving workflows.
When was Swan founded and by whom?
Swan was founded in July 2022 by Amos Bar-Joseph, Niv Oppenhaim, and Ido Goldberg.
How much funding has Swan raised to date?
Swan has raised a total of $6 million in Seed funding, secured in February 2026 from investors including Fresh Fund and Link Ventures.
Which investors participated in Swan's Seed funding round?
In February 2026, Swan secured Seed funding from investors including Fresh Fund.
What is the employee count for Swan?
Swan currently operates with 11–50 employees.
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