Swan

Company Overview

Snapshot

Founded in July 2022 by Amos Bar-Joseph, Niv Oppenhaim, and Ido Goldberg, Swan operates with 11–50 employees. The company has raised $6 million across one funding round from 4 investors. In February 2026, Swan secured seed funding from lead investors Fresh Fund.

Business overview

Swan develops an AI-native go-to-market (GTM) automation platform designed as an "AI GTM engineer" for B2B revenue teams. The platform allows sales, marketing, and RevOps leaders to define GTM rules and strategies using natural language, which Swan then translates into autonomous workflows across existing technology stacks. Utilizing AI agents and large language models, Swan researches prospects, qualifies accounts against Ideal Customer Profile (ICP) rules, enriches data from third-party providers, and orchestrates multi-step actions across tools like HubSpot, Salesforce, Slack, LinkedIn, and email. The company's core product, "GTM Engineer," handles tasks such as identifying high-intent website visitors, detecting intent signals like job changes, preparing meeting briefs, monitoring pipeline risk, and re-engaging closed-lost opportunities, operating within the Business Software sector, specifically Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In February 2026, Swan raised $6 million in seed funding, co-led by Fresh Fund. This capital infusion signals strong investor confidence in Swan's AI-native GTM automation platform and its potential to transform B2B revenue operations. The funding will likely accelerate product development and market expansion, positioning Swan as a key innovator in the rapidly evolving sales and marketing technology landscape.

Company Intelligence Q&A

What is Swan's primary offering?

Swan's primary offering is the "GTM Engineer," an AI-native go-to-market automation platform that translates natural language GTM rules into autonomous, revenue-driving workflows for B2B revenue teams.

When was Swan founded and by whom?

Swan was founded in July 2022 by Amos Bar-Joseph, Niv Oppenhaim, and Ido Goldberg.

How much capital has Swan raised to date?

Swan has raised a total of $6 million across one funding round.

Which investors participated in Swan's seed funding round?

In February 2026, Swan secured seed funding from lead investors Fresh Fund.

What kind of tasks does Swan's AI platform automate?

Swan's AI platform automates tasks such as researching prospects, qualifying accounts against ICP rules, enriching data, orchestrating multi-step actions across various tools, identifying high-intent website visitors, detecting intent signals, preparing meeting briefs, monitoring pipeline risk, and re-engaging closed-lost opportunities.