Swayy
Better Content to Share
Company Overview
Snapshot
Founded in February 2013 by Ohad Frankfurt, Shlomi Babluki, Oz Katz, and Lior Degani, Swayy operates with 1–10 employees. The company was acquired by Similarweb in July 2015.
Business overview
Swayy provides a platform that enables users to easily share content tailored to their audience's engagements, interests, and reactions. The company curates news, blogs, videos, and infographics, simplifying content sharing. Swayy analyzes data inventory, user behavior, and social signals to deliver personalized recommendations and understand engagement drivers across the web. It primarily serves the Business Software sector, focusing on Sales & Marketing Solutions and Advertising Platforms for Enterprise & Professional Services in the United States market.
Strategic signal
In July 2015, Swayy was acquired by Similarweb, a web traffic analytics company. This acquisition integrated Swayy's content curation and audience engagement technology into Similarweb's offerings, signaling a strategic move to enhance content marketing and social media analytics capabilities for its users.
Log in to access full profile ›Company Intelligence Q&A
- When was Swayy acquired?
- Swayy was acquired by Similarweb in July 2015.
- Who founded Swayy?
- Swayy was founded by Ohad Frankfurt, Shlomi Babluki, Oz Katz, and Lior Degani.
- What is Swayy's primary focus?
- Swayy focuses on providing a platform for content curation and sharing, helping users distribute content that resonates with their audience based on engagement and interests.
- What industry sector does Swayy operate in?
- Swayy operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.