Zaraz
Webpage Load Time Optimization Tool
Company Overview
Snapshot
Founded in August 2019 by Yair Dovrat and Yo'av Moshe, Zaraz operates with 1–10 employees. The company raised $2 million across two funding rounds from seven investors, with PICO Venture Partners leading one of the rounds. Zaraz was acquired by Cloudflare in December 2021.
Business overview
Zaraz, also known as Sweeps, develops a web optimization tool designed to reduce webpage load times. The company's core technology identifies and connects to third-party applications like analytics, video players, ad-tracking pixels, and chatbots via server-side APIs, thereby offloading these processes from the user's browser. This approach aims to improve conversion rates and SEO rankings by ensuring faster website performance. Zaraz primarily serves the business software sector, focusing on enterprise and professional services, particularly within marketing and sales.
Strategic signal
The acquisition of Zaraz by Cloudflare in December 2021 signals a strategic move by a major content delivery network provider to enhance web performance and address third-party bloat. This integration suggests a growing industry focus on optimizing website speed and security by managing external scripts more efficiently, indicating a strong market demand for solutions that improve user experience and reduce operational overhead for businesses.
Log in to access full profile ›Company Intelligence Q&A
- What is Zaraz's primary solution?
- Zaraz provides a webpage load time optimization tool that identifies and connects to third-party applications via server-side APIs, reducing the burden on user browsers and improving website performance.
- When was Zaraz acquired and by whom?
- Zaraz was acquired by Cloudflare in December 2021, as part of Cloudflare's efforts to speed up websites and address third-party bloat.
- Which investors participated in Zaraz's funding rounds?
- In February 2021, Zaraz secured funding from investors including PICO Venture Partners. The company also received investment from The Junction and F2 Venture Capital in an earlier round.
- What problem does Zaraz aim to solve?
- Zaraz aims to solve the problem of lengthy webpage load times caused by numerous third-party integrations, which can negatively impact conversion rates and SEO rankings.
- What was a key benefit Zaraz promised to its users?
- In February 2021, Zaraz promised to deliver up to 40% faster websites by optimizing the integration of third-party tools with a single line of code.