CrazyLabs

Company Overview

Snapshot

Founded in December 2010 by Sagi Schliesser, CrazyLabs operates with 201–500 employees. The company has secured funding across multiple rounds from 3 investors, with Qualcomm Ventures as a lead investor. CrazyLabs was acquired by Embracer Group in August 2021, marking a significant exit for the mobile game developer.

Business overview

CrazyLabs is a mobile game publisher specializing in the development, distribution, and innovation of hyper-casual games. The company's core technology focuses on mobile platforms, serving the global market within the Media & Entertainment Technologies sector. With over 6 billion total downloads, CrazyLabs targets consumers, particularly gamers, with products such as Phone Case DIY, Frozen Honey, and Multi Maze 3D.

Strategic signal

In November 2019, TabTale rebranded as CrazyLabs, shifting its strategic focus to hyper-casual mobile games. This move signaled a clear pivot in the company's product strategy, aiming to capitalize on the rapidly growing hyper-casual gaming market and streamline its brand identity for a broader audience.

Company Intelligence Q&A

What was a significant corporate event for CrazyLabs in 2021?

In August 2021, CrazyLabs was acquired by Sweden's Embracer Group. This acquisition marked a major exit for the Israeli gaming startup.

When did TabTale rebrand to CrazyLabs?

In November 2019, TabTale officially changed its name to CrazyLabs, aligning its brand with a renewed focus on hyper-casual mobile games.

Which investors participated in CrazyLabs' funding round in October 2013?

In October 2013, CrazyLabs received funding from Qualcomm Ventures, which was a lead investor.

What was CrazyLabs' strategy regarding indie developers in July 2019?

In July 2019, CrazyLabs offered a $500,000 signing bonus for hyper-casual indie developers, indicating a strategy to attract and support external talent in game creation.

What was the company's involvement with Sony in November 2019?

In November 2019, Sony tapped CrazyLabs (then TabTale) to develop mobile game versions for the 'Charlie's Angels' reboot and the 'Jumanji' sequel, highlighting a strategic partnership with a major entertainment brand.