Tap Reason

Company Overview

Snapshot

Founded in August 2013 by Nimrod Elias, Ailon Velger, and Jane Velger, Tap Reason operates with 1–10 employees. The company has secured funding across two rounds, with Nielsen Innovate participating as an investor. Notably, Tap Reason was selected for the inaugural round of a China accelerator in November 2017.

Business overview

Tap Reason provides a mobile growth automation platform designed to optimize business processes for mobile applications. The company's core technology detects behavioral usage patterns within apps to trigger relevant events at opportune moments for users. This platform operates without requiring additional work from app owners, focusing on critical processes such as improving virality, app store ratings, and feedback, as well as enhancing monetization through better ad performance and in-app purchase conversion rates. Tap Reason serves markets in Asia, the United States, and Europe, operating within the Business Software sector, specifically targeting Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms.

Strategic signal

In November 2017, Tap Reason was selected as one of 10 Israeli startups for the inaugural round of a China accelerator program. This participation signaled strategic validation for its mobile growth automation technology and indicated an early focus on expanding into the significant Asian market, highlighting its potential for international growth and market penetration.

Company Intelligence Q&A

What is Tap Reason's primary business focus?

Tap Reason develops a mobile growth automation platform that optimizes business processes for mobile applications by detecting behavioral usage patterns to trigger relevant events for users.

When was Tap Reason founded and by whom?

Tap Reason was founded in August 2013 by Nimrod Elias, Ailon Velger, and Jane Velger.

What was a significant strategic development for Tap Reason in 2017?

In November 2017, Tap Reason was chosen as one of ten Israeli startups for the inaugural round of a China accelerator program, indicating a strategic move towards international market expansion.

Which investor participated in a funding round for Tap Reason?

Nielsen Innovate participated in a funding round for Tap Reason, which was part of two total funding rounds for the company.

What is the current status of Tap Reason?

Tap Reason is currently Non-Active, having ceased operations in November 2023.