Tarya

Peer-to-peer Lending Platform

Fintech & Insurtech
Public on TASE on Jul, 2022<br>

Company Overview

Snapshot

Founded in January 2014 by Eyal Elhayany, Varda Lusthaus, and Assaf Shlush, Tarya operates with 11–50 employees. The company has raised $2.6M across three funding rounds from two investors. Tarya became publicly listed on TASE in July 2022.

Business overview

Tarya operates a peer-to-peer investment platform in Israel, focusing on alternative investments and credit solutions for individuals and small businesses. The company's technology facilitates direct lending, returning loan profits to lenders rather than financial institutions, and provides real-time financing solutions to borrowers. Tarya's financial platform offers a full-suite solution for businesses, with development centers in Israel, Bulgaria, Ukraine, and Canada. It operates within the Fintech & Insurtech sector, specifically in Lending & Financing, utilizing P2P, Web, Machine Learning, and Artificial Intelligence technologies.

Strategic signal

In May 2023, Tarya announced a restructuring plan, including workforce optimizations, following previous withdrawals. This indicates a strategic adaptation to market pressures and a focus on operational efficiency to maintain its position in the competitive fintech landscape, signaling a period of internal consolidation for investors.

Company Intelligence Q&A

When did Tarya become a public company?
Tarya became publicly listed on TASE in July 2022.
What was a significant operational development for Tarya in 2023?
In May 2023, Tarya initiated a restructuring plan that included workforce optimizations, as reported by Calcalist.
What was the reported valuation for Tarya in November 2019?
In November 2019, Tarya was reportedly raising a funding round at a $400 million valuation, according to Calcalistech.com.
What regulatory approval did Tarya receive in June 2021?
In June 2021, Tarya received permanent approval to operate as a non-bank credit company, as reported by Calcalist.
Who was one of the investors in Tarya's November 2015 funding round?
In November 2015, Pierre Besnainou invested in Tarya's Seed funding round.

External links