Affective Markets
Data-driven Emotional Analysis
Company Overview
Snapshot
Founded in June 2016 by Dan Gang, Daniel Lehmann, and Itay Alon, Affective Markets operated with 1–10 employees. The company ceased operations in February 2025.
Business overview
Affective Markets provides an AI-based SaaS service designed for data-driven emotional analysis. The company's core technology scientifically extracts quantitative emotional insights from data to help clients predict market reactions to ideas, products, branding, or marketing messages. Affective Markets serves various industries by offering solutions in business software, sales & marketing, advertising platforms, and digital content engagement, primarily targeting markets in Europe and North America, including the United States.
Strategic signal
In December 2019, Affective Markets partnered with international skincare brand LAVIOR for AI-driven market validation. This collaboration highlighted the company's capability to apply its emotional analysis technology to consumer product markets, demonstrating a practical application of its AI-based SaaS service for market research and validation.
Log in to access full profile ›Company Intelligence Q&A
- What is Affective Markets' primary offering?
- Affective Markets offers an AI-based SaaS service that provides quantitative emotional insights from data, helping clients predict market reactions to products, branding, and marketing messages.
- When was Affective Markets founded and by whom?
- Affective Markets was founded in June 2016 by Dan Gang, Daniel Lehmann, and Itay Alon.
- What was a notable partnership for Affective Markets?
- In December 2019, Affective Markets partnered with the international skincare brand LAVIOR for AI-driven market validation, showcasing its technology's application in consumer markets.
- In which geographical markets did Affective Markets operate?
- Affective Markets focused its operations on markets in Europe and North America, including the United States.
- What is the current status of Affective Markets?
- Affective Markets ceased to operate in February 2025.