Affective Markets
Data-driven Emotional Analysis
Company Overview
Snapshot
Founded in June 2016 by Dan Gang, Daniel Lehmann, and Itay Alon, Affective Markets operates with 1–10 employees. Affective Markets ceased operations in February 2025.
Business overview
Affective Markets provides an AI-based SaaS service designed to predict market emotional reactions to products, branding, or marketing messages. The company's core technology scientifically extracts quantitative emotional insights from data, offering an affordable and rapid response solution that does not require specialized expertise. Affective Markets serves clients across various industries, focusing on business software, advertising platforms, and digital content engagement within the marketing and sales sectors in North America and Europe.
Strategic signal
In December 2019, Affective Markets was tapped by international skincare brand Lavior for AI-driven market validation. This engagement demonstrated the company's ability to apply its emotional analysis technology to real-world commercial challenges, providing a strong signal of its practical utility and market relevance for consumer brands seeking data-driven insights into customer sentiment.
Company Intelligence Q&A
- When was Affective Markets founded and by whom?
- Affective Markets was founded in June 2016 by Dan Gang, Daniel Lehmann, and Itay Alon.
- What significant partnership did Affective Markets announce in December 2019?
- In December 2019, Affective Markets partnered with international skincare brand Lavior to provide AI-driven market validation services.
- What is the operational status of Affective Markets?
- Affective Markets ceased to operate in February 2025.
- Which geographic markets does Affective Markets target?
- Affective Markets targets geomarkets in North America and Europe.