Taykey
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Company Overview
Snapshot
Founded in January 2009 by Amit Avner, Taykey operated with 1–10 employees. The company successfully raised $32,000,000 across 5 funding rounds from 7 investors. A significant milestone was its acquisition by Innovid in November 2017.
Business overview
Taykey Inc. provided businesses with critical insights into trending brands, people, products, and events relevant to their target audiences. Its core technology analyzed hundreds of millions of data points daily to identify evolving audience interests, enabling automated, real-time alignment of digital advertising with these trends. The company served major brands like American Express, BestBuy, General Electric, Paramount, and Volkswagen, operating within the Business Software sector, specifically focusing on Advertising Platforms and Sales & Marketing Solutions.
Strategic signal
In November 2017, Taykey was acquired by Innovid, a move that significantly bolstered Innovid's data capabilities for video advertisers. This acquisition signals a strategic consolidation within the ad-tech landscape, where real-time trend analysis and audience insights are becoming increasingly crucial for effective digital advertising campaigns. For investors, this highlights the value of Taykey's proprietary technology and its potential to enhance programmatic advertising solutions.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant exit event for Taykey?
- Taykey was acquired by Innovid in November 2017, leading to its inactive status.
- Which investors participated in Taykey's January 2015 funding round?
- In January 2015, Taykey received funding from investors including Sequoia Capital.
- What was the total capital raised by Taykey?
- Taykey raised a total of $32,000,000 across its funding rounds.
- Who founded Taykey?
- Taykey was founded by Amit Avner in January 2009.
- What was the focus of Taykey's technology?
- Taykey's technology analyzed vast amounts of data to identify trending content and audience interests, enabling businesses to align their digital advertising strategies in real time.