The Gifts Project
Group Gifting on Social Media
Company Overview
Snapshot
Founded in January 2009 by Matan Bar and Maya Gura, The Gifts Project operated with 1–10 employees. The company raised $1,000,000 across two funding rounds from four investors. A significant milestone for the company was its acquisition by eBay in September 2011.
Business overview
The Gifts Project, now owned by eBay, developed a social e-commerce platform focused on group gifting. Its core technology enabled customers to share special occasions with their social networks, allowing friends to contribute to gifts while shopping online. The company provided a white-label solution for online retailers, marketplaces, and gift stores, integrating social networks and group payment directly into their checkout processes. The Gifts Project operated within the Business Software sector, specifically targeting e-commerce tools, and served the commerce and retail industries.
Strategic signal
The acquisition of The Gifts Project by eBay in September 2011 marked a strategic move by the e-commerce giant to integrate social commerce capabilities. This event signaled eBay's recognition of the growing importance of social interaction and group purchasing within online retail, aiming to enhance the buying experience and expand its market reach through innovative social gifting solutions.
Log in to access full profile ›Company Intelligence Q&A
- When was The Gifts Project founded?
- The Gifts Project was founded in January 2009.
- Who were the founders of The Gifts Project?
- The Gifts Project was founded by Matan Bar and Maya Gura.
- How much capital did The Gifts Project raise in total?
- The Gifts Project raised a total of $1,000,000 across two funding rounds from four investors.
- Which investors participated in The Gifts Project's December 2010 funding round?
- In December 2010, The Gifts Project received funding from Gemini and Index Ventures.