The Gifts Project
Group Gifting on Social Media
Company Overview
Snapshot
Founded in January 2009 by Matan Bar and Maya Gura, The Gifts Project operates with 1–10 employees. The company secured funding across two rounds from four investors, with its last known funding round occurring in December 2010. The Gifts Project was acquired by eBay in September 2011, subsequently becoming eBay's Israel Innovation Center.
Business overview
The Gifts Project, now owned by eBay, is a social e-commerce platform designed for group gifting. Its core technology enables customers to share special occasions and allow friends to contribute to gifts while shopping online. The company provides a white-label solution for online retailers, marketplaces, and gift stores, integrating social networks and group payment functionalities directly into their checkout processes. The Gifts Project primarily serves the e-commerce and retail sectors, operating within the Business Software and Fintech and eCommerce categories.
Strategic signal
In September 2011, The Gifts Project was acquired by eBay, a significant strategic move that transformed the company into eBay's Israel Innovation Center. This acquisition signals eBay's interest in integrating social commerce and group gifting capabilities, validating the market potential of The Gifts Project's technology and its role in enhancing online shopping experiences through social interaction.
Log in to access full profile ›Company Intelligence Q&A
- When was The Gifts Project founded?
- The Gifts Project was founded in January 2009.
- Who are the founders of The Gifts Project?
- The Gifts Project was founded by Matan Bar and Maya Gura.
- What was a key strategic event for The Gifts Project?
- In September 2011, The Gifts Project was acquired by eBay, which subsequently established the company as eBay's Israel Innovation Center.
- Which investors participated in the December 2010 funding round?
- In December 2010, The Gifts Project received funding from Gemini and Index Ventures.
- Which investors participated in the December 2009 funding round?
- In December 2009, The Gifts Project received funding from Yossi Vardi and Eyal Gura.