The Gifts Project
Group Gifting on Social Media
Company Overview
Snapshot
Founded in January 2009 by Matan Bar and Maya Gura, The Gifts Project operates with 1–10 employees. The company raised $1M across two funding rounds from four investors. In September 2011, The Gifts Project was acquired by eBay, leading to the establishment of eBay's Israel Innovation Center.
Business overview
The Gifts Project provides a social e-commerce platform that facilitates group gifting, enabling customers to share special occasions and allow friends to contribute to gifts while shopping online. Its white-label solution integrates social networks and group payment functionalities directly into the checkout processes of online retailers, marketplaces, and gift stores, enhancing the social aspect of the buying experience. The company operates within the Business Software sector, specifically focusing on e-Commerce Tools and serving the Commerce & Retail market.
Strategic signal
In September 2011, The Gifts Project was acquired by eBay, a move that underscored the growing importance of social commerce and group gifting functionalities within the e-commerce landscape. This acquisition not only validated The Gifts Project's technology but also led to the formation of eBay's Israel Innovation Center, signaling a strategic investment by a major e-commerce player in innovative social shopping solutions.
Company Intelligence Q&A
- When was The Gifts Project founded?
- The Gifts Project was founded in January 2009.
- Who are the founders of The Gifts Project?
- The Gifts Project was co-founded by Matan Bar and Maya Gura.
- What was a significant event for The Gifts Project in 2011?
- In September 2011, The Gifts Project was acquired by eBay. This acquisition led to the establishment of eBay's Israel Innovation Center.
- What is The Gifts Project's primary business model?
- The Gifts Project primarily operates on a B2C business model, providing a social e-commerce platform for group gifting.
- Which investors participated in The Gifts Project's December 2010 funding round?
- In December 2010, The Gifts Project received funding from Gemini and Index Ventures.