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The Right Cup
The Right Cup Overview
The Right Cup has developed a fruit-flavored cup that tricks the brain into believing that plain water is flavored.
The perception of flavor is the result of a combination of scent and taste. While the tongue recognizes five primary taste sensations (sweet, bitter, sour, salty, and umami), the sense of smell is actually responsible for 80% of the flavor experience.
The Right Cup inserts the same FDA-approved aromatic fruit flavors used by beverage companies in their drinks directly into the cup itself. The cups design positions the nose directly over the opening, allowing it to fully experience the fruit aroma while enabling the tongue to detect a hint of sweetness.
Cumulative Funding Raised Over Time ($)
Employees Over Time
The Right Cup Climate Tech relevance
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Latest News
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Mar 16, 2017
techacute.com
The Right Cup Outwits Your Senses to Believe Your Water Tastes Like Fruits
#Customers
Jun 17, 2016
www.indiegogo.com
The Right Cup: Trick Your Brain, Drink More Water!
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Dec 1, 2015
www.ynetnews.com
New Israeli invention gives regular water fruity taste
#Investment
Nov 24, 2015
www.playbuzz.com
This Cup Will Flavor Your Water By Tricking Your Brain
#Customers
Nov 24, 2015
awesomejelly.com
'The Right Cup' will forever change the way we drink water