TicTuk

Company Overview

Snapshot

Founded in February 2016 by Tomer Ben Ezra, Liad Sasi, and Koby Ben Mordechai, TicTuk operates with 11–50 employees. The company was acquired by Yum! Brands in March 2021.

Business overview

TicTuk provides a hybrid online ordering and marketing platform that leverages chat, web, and advertising channels. The company's core technology streamlines the ordering process and aims to boost conversions across various social platforms. TicTuk serves the commerce and retail sectors, including distribution channels, supermarkets, and consumer goods, primarily operating in Israel and the United States.

Strategic signal

In March 2021, TicTuk was acquired by Yum! Brands, the parent company of major fast-food chains like KFC, Pizza Hut, and Taco Bell. This acquisition signals a strategic move by a global quick-service restaurant giant to integrate advanced online ordering and marketing capabilities, highlighting the increasing importance of digital platforms in the food service industry and validating TicTuk's technology for large-scale enterprise deployment.

Company Intelligence Q&A

What is TicTuk's primary business model?

TicTuk operates on a B2B business model, providing its online ordering and marketing solutions to other businesses.

When was TicTuk founded and by whom?

TicTuk was founded in February 2016 by co-founders Tomer Ben Ezra, Liad Sasi, and Koby Ben Mordechai.

Which company acquired TicTuk?

TicTuk was acquired by Yum! Brands in March 2021.

What markets does TicTuk primarily serve?

TicTuk primarily serves geomarkets in Israel and the United States.

What is TicTuk's core product offering?

TicTuk offers a hybrid online ordering and marketing platform that integrates chat, web, and advertising functionalities to streamline ordering and increase conversions.