Camerai

Company Overview

Snapshot

Founded in June 2014 by Erez Tal, Moty Kosharovsky, Aaron Wetzler, and Yehonatan Rimon, Camerai operated with 1–10 employees. The company raised $2.5 million across two funding rounds from ATOORO Fund. Camerai was acquired by Apple in February 2019.

Business overview

Camerai develops a cross-platform technology that enables developers and creators to integrate advanced real-time augmented reality (AR) graphics into their products. The company utilizes an advanced neural network to provide a software-based green-screen solution for automatic element separation and full-body AR effects on mobile devices. Camerai serves the mobile applications, video editing, and photo-sharing markets, operating within the Media & Entertainment Technologies sector.

Strategic signal

In February 2017, Camerai (then operating as Tipit) raised $2.5 million to advance user-generated AR capabilities. This funding underscored investor confidence in the company's potential to democratize AR content creation, signaling a strategic focus on expanding its technological reach within the mobile AR landscape.

Company Intelligence Q&A

What is Camerai's primary technology?

Camerai's core technology is a cross-platform solution that integrates advanced real-time AR graphics. It uses a neural network for software-based green-screen functionality, enabling automatic element separation and full-body AR effects on mobile devices.

When was Camerai acquired?

Camerai was acquired by Apple in February 2019.

What was the total capital raised by Camerai?

Camerai raised a total of $2.5 million across two funding rounds.

Which investor participated in Camerai's funding rounds?

ATOORO Fund participated in Camerai's funding rounds in February 2017 and January 2018.

When did Camerai launch its augmented reality photo editing app?

Camerai, under its former name Tipit, launched its augmented reality photo editing app, Model, in March 2017.