Camerai

Company Overview

Snapshot

Founded in June 2014 by Erez Tal, Moty Kosharovsky, Aaron Wetzler, and Yehonatan Rimon, Camerai operated with 1–10 employees. The company raised $2.5 million across two funding rounds from ATOORO Fund. Camerai was acquired by Apple in February 2019.

Business overview

Camerai develops cross-platform technology for integrating advanced real-time augmented reality (AR) graphics into products. Its core technology leverages an advanced neural network to provide a software-based green-screen solution for automatic element separation and full-body AR effects on mobile devices. The company serves developers and creators across the media and entertainment technologies sector.

Strategic signal

In February 2017, Camerai (then operating as Tipit) secured $2.5 million in funding, signaling investor confidence in its augmented reality technology. This capital infusion enabled the company to further develop its platform, which later included the launch of its Model photo editing app in March 2017, demonstrating its capability to bring user-generated AR experiences to a broader audience.

Company Intelligence Q&A

When was Camerai acquired?

Camerai was acquired by Apple in February 2019. The company has since become inactive.

What was Camerai's total capital raised?

Camerai raised a total of $2.5 million across two funding rounds.

Which investor participated in Camerai's funding rounds?

ATOORO Fund participated in Camerai's funding rounds, including a seed round in February 2017 and an A Round in January 2018.

When did Camerai launch its Model photo editing app?

Camerai, operating as Tipit at the time, launched its augmented reality photo editing app, Model, in March 2017.

What was the company's previous name?

Camerai was formerly known as TIPIT. The company rebranded from Tipit to Camerai in January 2018.