Company Overview
Snapshot
Founded in April 2015 by Anat Shperling and Yifat Anzelevich, Toya operates with 11–50 employees. The company has raised a total of $6M across 4 funding rounds from 9 investors. In September 2022, Toya secured funding from Overwolf Creators Fund.
Business overview
Toya is a female-led studio focused on developing video games and virtual goods inspired by the life stories of pioneering women. The company's core technology centers on creating nonlinear, open-ended games within platforms like Roblox, where it offers titles such as My Farm and Miraculous. Toya serves the global gaming market, specifically targeting children, teenagers, and young adults, and operates within the Media & Entertainment Technologies sector, with a focus on Digital Content Engagement & Entertainment.
Strategic signal
In July 2026, Toya launched PlayTiger, a new measurement and attribution platform specifically designed for Roblox experiences. This strategic move indicates Toya's expansion beyond game development into providing analytical tools for the Roblox ecosystem, signaling a potential new revenue stream and a deeper commitment to supporting creators within the platform.
Log in to access full profile ›Company Intelligence Q&A
- What is PlayTiger?
- In July 2026, Toya launched PlayTiger, a new measurement and attribution platform for Roblox. This platform provides insights for Roblox experiences, as demonstrated with data from the Miraculous x Rabbids crossover.
- What was Toya's most recent funding activity?
- In September 2022, Toya secured funding from Overwolf Creators Fund.
- What was the funding round in September 2021?
- In September 2021, Toya received funding from investors including Drive by DraftKings and Eli Manning.
- What was the nature of Toya's partnership with Dove?
- In September 2022, Toya partnered with Dove to design a Roblox game aimed at fostering girls' self-esteem and addressing unrealistic body ideals. This collaboration highlights Toya's commitment to creating impactful and socially conscious gaming experiences.
- When did Toya's Miraculous Ladybug game achieve a significant milestone on Roblox?
- In June 2021, Toya's Miraculous Ladybug game achieved 100 million plays on Roblox, demonstrating the significant engagement and popularity of its titles within the platform.