Track160

Company Overview

Snapshot

Founded in March 2017 by Miky Tamir, Michael Birnboim, and Avi Klinger, Track160 operates with 11–50 employees. The company has raised $9.25M across 3 funding rounds from 5 investors. In September 2025, Track160 ceased operations.

Business overview

Track160 develops advanced sports quantification and analytics solutions, leveraging AI, deep learning, and machine vision. The company's core technology includes a player/ball tracking and identification system that utilizes wearable devices and sophisticated algorithms to generate performance and tactic analysis packages. These solutions cater to a diverse clientele, including media outlets, professional players, coaches, and scouts. Additionally, Track160 offers an application that converts players' poses into photo-realistic 3D representations, enabling dynamic viewpoint changes during live games for producers and viewers. The company operates within the Media & Entertainment Technologies sector, focusing on digital content engagement and entertainment, with applications in fitness and sports.

Strategic signal

Track160 ceased operations in September 2025, indicating a significant and definitive shift in the company's trajectory. This event signals to investors and innovation teams that the company is no longer an active entity in the sports analytics market, prompting a re-evaluation of its past partnerships and technological contributions within the industry.

Company Intelligence Q&A

What is the current operational status of Track160?

Track160 ceased to operate in September 2025, marking its status as non-active.

What was a key partnership for Track160 in September 2022?

In September 2022, Track160 partnered with Hapoel Tel Aviv Football Club to integrate its high-tech solutions into football operations.

When did Track160 announce its Series A funding round?

In November 2019, Track160 announced its Series A funding round, with ADvantage Sports Tech Fund as a lead investor.