TrackingDesk
Traffic and Tracking Management Platform
Company Overview
Snapshot
Founded in June 2014 by Laurent Malka and Michael Rubanov, TrackingDesk operates with 1–10 employees. The company has raised $350,000 across two funding rounds. TrackingDesk ceased operations in June 2019.
Business overview
TrackingDesk provides a traffic-management platform designed for online marketers to efficiently run, manage, analyze, and optimize their CPV, PPC, social media, and email campaigns. Its proprietary technology automatically extracts relevant data to generate accurate overviews, aiming to improve marketers' decision-making processes and ultimately enhance their net return on investment. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving enterprise and professional services customers in marketing and sales.
Strategic signal
In March 2016, Laurent Malka, Co-founder & CEO of TrackingDesk, discussed the critical importance of traffic management for affiliates. This insight highlighted the company's strategic focus on providing tools that enable online marketers to optimize their campaigns, underscoring the ongoing need for sophisticated tracking and analytics solutions in the digital advertising landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is TrackingDesk's primary business?
- TrackingDesk offers a traffic-management platform that enables online marketers to run, manage, analyze, and optimize their CPV, PPC, social media, and email campaigns.
- When was TrackingDesk founded and by whom?
- TrackingDesk was founded in June 2014 by Laurent Malka and Michael Rubanov.
- What is the operational status of TrackingDesk?
- TrackingDesk is currently non-active and ceased to operate in June 2019.