TrackingDesk
Traffic and Tracking Management Platform
Company Overview
Snapshot
Founded in June 2014 by Laurent Malka and Michael Rubanov, TrackingDesk operated with 1–10 employees. The company secured funding across two rounds from Wingate Ventures, before ceasing operations in June 2019.
Business overview
TrackingDesk provided a traffic-management platform designed for online marketers to manage, analyze, and optimize their CPV, PPC, social media, and email campaigns. Its proprietary technology extracted relevant data to generate overviews, aiming to improve marketers' decision-making and return on investment. The company operated in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms, serving enterprise and professional services customers in marketing and sales globally.
Company Intelligence Q&A
- What is TrackingDesk's primary business activity?
- TrackingDesk developed a traffic-management platform that enabled online marketers to run, manage, analyze, and optimize their CPV, PPC, social media, and email campaigns.
- When was TrackingDesk founded?
- TrackingDesk was founded in June 2014.
- Who are the founders of TrackingDesk?
- TrackingDesk was co-founded by Laurent Malka and Michael Rubanov.
- What is the operational status of TrackingDesk?
- TrackingDesk ceased to operate in June 2019 and is currently non-active.
- Which investor participated in a funding round for TrackingDesk?
- Wingate Ventures participated as an investor in a funding round for TrackingDesk in June 2014.