Trackonomics

Company Overview

Snapshot

Founded in February 2015 by Hanan Maayan and Kfir Barnea, Trackonomics operates with 1–10 employees. The company has raised $1.6 million across one funding round from 24Haymarket (UK). In February 2019, Trackonomics secured its funding round.

Business overview

Trackonomics provides an enterprise-level aggregation and automation platform designed for performance marketers. The company develops tools that enable businesses to maximize value from affiliate marketing through data, insights, and control. Its advanced platform consolidates reporting from over 70 different affiliate networks and ad platforms, offering dynamic link management for building, scanning, and checking affiliate links automatically. Additionally, Trackonomics Funnel Relay connects publishers' inbound traffic to affiliate sales, optimizing traffic acquisition based on actual sales performance. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In June 2019, Trackonomics was honored as the PPA Industry Partner of the Year. This recognition highlights the company's strong position and impact within the affiliate marketing industry, signaling to investors its validated expertise and potential for continued growth through strategic partnerships and industry leadership.

Company Intelligence Q&A

When was Trackonomics founded?

Trackonomics was founded in February 2015 by Hanan Maayan and Kfir Barnea.

What is Trackonomics' primary focus?

Trackonomics focuses on providing an enterprise-level aggregation and automation platform for performance marketers, helping businesses extract maximum value from affiliate marketing through data, insight, and control.

What was a key recognition for Trackonomics in 2019?

In June 2019, Trackonomics was honored as the PPA Industry Partner of the Year, recognizing its significant contributions to the industry.

How does Trackonomics help publishers?

Trackonomics provides automation for publishers to achieve scale, offers data aggregation to consolidate reporting from over 70 different affiliate networks, and enables dynamic link management to build, scan, and check affiliate links automatically.

What is the purpose of Trackonomics Funnel Relay?

Trackonomics Funnel Relay links a publisher's inbound traffic to affiliate sales, allowing publishers to optimize their traffic acquisition based on actual sales performance.