Trackonomics

Company Overview

Snapshot

Founded in February 2015 by Hanan Maayan and Kfir Barnea, Trackonomics operates with 1–10 employees. The company has raised $1.6 million across one funding round from 24Haymarket (UK). In June 2019, Trackonomics was honored as the PPA Industry Partner of the Year.

Business overview

Trackonomics provides an enterprise-level aggregation and automation platform designed for performance marketers. The company develops tools that enable businesses to maximize value from affiliate marketing through comprehensive data, insights, and control. Its advanced platform consolidates reporting from over 70 different affiliate networks and ad platforms, offering dynamic link management for building, scanning, and checking affiliate links automatically. Trackonomics also features Funnel Relay, which connects inbound traffic to affiliate sales, allowing publishers to optimize traffic acquisition based on actual sales performance. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In June 2019, Trackonomics was recognized as the PPA Industry Partner of the Year. This award highlights the company's significant impact and validation within the affiliate marketing industry, signaling its strong product-market fit and potential for continued growth and adoption among publishers and performance marketers.

Company Intelligence Q&A

What is Trackonomics' primary focus?

Trackonomics specializes in affiliate marketing automation, consolidation, and optimization, providing an enterprise-level platform for performance marketers to extract maximum value from their affiliate campaigns.

When was Trackonomics founded and by whom?

Trackonomics was founded in February 2015 by Hanan Maayan and Kfir Barnea.

What significant recognition did Trackonomics receive in 2019?

In June 2019, Trackonomics was honored as the PPA Industry Partner of the Year, acknowledging its contributions to the industry.

How much capital has Trackonomics raised?

Trackonomics has raised $1.6 million across one funding round. In February 2019, the company secured funding from 24Haymarket (UK).

What is the core functionality of Trackonomics' platform?

The platform aggregates and automates affiliate marketing processes, consolidating reporting from over 70 networks, offering dynamic link management, and providing Funnel Relay to optimize traffic acquisition based on sales performance.