Treat

Company Overview

Snapshot

Founded in April 2020 by Itay Katzav and Max Lerner, Treat operates with 11–50 employees. The company has secured $2.42M in total capital across two funding rounds from two investors. In October 2024, Treat received follow-on investment from Stardom Ventures.

Business overview

Treat is a company that merges mobile gaming with pet care, operating within the Media & Entertainment Technologies sector. Its core offering is a mobile game designed around a 'play-to-impact' model, enabling players to contribute to real shelter animals. The company serves the consumer market, specifically targeting pet owners, and operates in the Digital Content Engagement & Entertainment category.

Company Intelligence Q&A

When was Treat founded and by whom?

Treat was founded in April 2020 by co-founders Itay Katzav and Max Lerner.

What is Treat's primary business model?

Treat operates on a B2C business model, focusing on direct engagement with consumers through its mobile gaming platform.

What is the current product stage of Treat's mobile game?

Treat's mobile game is currently in a released product stage, with a beta version available.

What is the core concept behind Treat's mobile game?

Treat's mobile game utilizes a 'play-to-impact' model, allowing players to send virtual items that translate into real contributions for shelter animals. This has resulted in over 170,000 items sent to date.

When did Treat receive follow-on investment from Stardom Ventures?

Treat received follow-on investment from Stardom Ventures in October 2024.