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Home > Companies > Tremor International
Claimed by owner Last Update 27.7.2022 Suggest Edits Claim Profile
Claimed by owner
Tremor International logo

Tremor International

Former names: Taptica, Marimedia

Video-first Advertising Technology Platform

Non Visible
Public on AIM May, 2014
Tremor International
About
Lifecycle
News
Gallery
www.calcalist.co.ilJul 27, 2022
Israeli adtech company Tremor to acquire Amobee from Singtel for $239 million CTech
www.cmo.com.auJan 7, 2020
​Tremor International acquires News Corp's Unruly in latest adtech purchase
www.proactiveinvestors.co.ukJun 12, 2019
https://www.proactiveinvestors.co.uk/companies/news/221954/taptica-provides-background-on-uber-lawsuit-says-considering-further-share-buy-back-programme-221954.html
www.reuters.comFeb 14, 2019
Taptica looks to firm U.S. footprint with $177 million RhythmOne deal
www.campaignasia.comDec 18, 2018
Taptica forms new China subsidiary, plans expansion Digital Campaign Asia
www.pocketgamer.bizJan 16, 2018
Taptica raises $52.6 million to reduce debt and fund future M&A opportunities
adexchanger.comAug 8, 2017
Tremor Video Sells Its Demand-Side Business To Taptica For $50M
www.globes.co.ilJul 26, 2017
Taptica founders sell shares for $51m in AIM offering
www.marketwired.comJul 17, 2017
http://www.marketwired.com/press-release/taptica-acquires-japanese-mobile-ad-company-adinnovation-2226295.htm
www.pocketgamer.bizFeb 21, 2017
Mobile ads firm Taptica strengthens European business with new office in London
www.pocketgamer.bizJul 27, 2016
Taptica partners with Adways to target Asian mobile gamers
www.adweek.comSep 8, 2015
Social Media Marketing Trends, Latest News & Tips Adweek
www.mrweb.comSep 8, 2015
Daily Research News Online no. 21437 - Marimedia Becomes Taptica and Buys AreaOne
www.finsmes.comAug 1, 2013
Taptica Raises Funding - FinSMEs

About

Tremor International is an end-to-end, video-first advertising technology platform providing a valuable toolset for the entire customer journey. The company supports planning, activation, and optimization for omni-channel campaigns, with a deep reservoir of connected TV advertising solutions in its marketplace. Tremor also provides demand-side technology, unique data, and dynamic creative assets with its award-winning in-house Tr.ly studio.
With Tremor, brands, agencies, and media companies can discover and reach strategic audiences, launch and optimize resonant campaigns, build powerful partnerships, and achieve meaningful results.

Founded

Business models

B2B

Employees

Product stage

Primary Sector

Retail & Marketing

Products

-

Geographic markets

Global

Funding

Total Funding

$103.1M

Market Cap

$13.07B

Last Funding

$52.6M

Funding Stage

Total Rounds

4

Investors

1

News

  (14)
www.calcalist.co.ilJul 27, 2022
Israeli adtech company Tremor to acquire Amobee from Singtel for $239 million CTech
www.cmo.com.auJan 7, 2020
​Tremor International acquires News Corp's Unruly in latest adtech purchase
www.proactiveinvestors.co.ukJun 12, 2019
https://www.proactiveinvestors.co.uk/companies/news/221954/taptica-provides-background-on-uber-lawsuit-says-considering-further-share-buy-back-programme-221954.html
www.reuters.comFeb 14, 2019
Taptica looks to firm U.S. footprint with $177 million RhythmOne deal
www.campaignasia.comDec 18, 2018
Taptica forms new China subsidiary, plans expansion Digital Campaign Asia
www.pocketgamer.bizJan 16, 2018
Taptica raises $52.6 million to reduce debt and fund future M&A opportunities
adexchanger.comAug 8, 2017
Tremor Video Sells Its Demand-Side Business To Taptica For $50M
www.globes.co.ilJul 26, 2017
Taptica founders sell shares for $51m in AIM offering
www.marketwired.comJul 17, 2017
http://www.marketwired.com/press-release/taptica-acquires-japanese-mobile-ad-company-adinnovation-2226295.htm
www.pocketgamer.bizFeb 21, 2017
Mobile ads firm Taptica strengthens European business with new office in London
www.pocketgamer.bizJul 27, 2016
Taptica partners with Adways to target Asian mobile gamers
www.adweek.comSep 8, 2015
Social Media Marketing Trends, Latest News & Tips Adweek
www.mrweb.comSep 8, 2015
Daily Research News Online no. 21437 - Marimedia Becomes Taptica and Buys AreaOne
www.finsmes.comAug 1, 2013
Taptica Raises Funding - FinSMEs

The Team

(2)
SB
Sigal Bareket
Former Co-founder
Assaf Suprasky
GM Israel & Head of Performance Division

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Company Lifecycle

Event View
Timeline View

Public Offerings & Exits

Initial Public Offering EXIT
$49.9M
May 2014
Stock Exchange
AIM logo
AIM
Valuation $263.66M
$49.9M

Private Equity Funding

Undisclosed Round
$600K
Jan 2012
0 Investors
$600K
Undisclosed Round
Undisclosed
Aug 2013
1 Investors
Undisclosed
Undisclosed Round
$52.6M
Jan 2018
0 Investors
$52.6M

Mergers and Acquisitions

M&A
$17M
Sep 2015
Type Acquisition
Acquired
AreaOne logo
AreaOne
$17M
M&A
$176M
Feb 2019
Type Acquisition
Acquired
RhythmOne logo
RhythmOne
$176M
M&A
Undisclosed
Jan 2020
Type Acquisition
Acquired
Unruly  logo
Unruly
Undisclosed
M&A
$239M
Jul 2022
Type Acquisition
Acquired
Amobee logo
Amobee
$239M

Locations

Israel

Yigal Alon St 82, Tel Aviv-Yafo, Israel

Offices Abroad

Singapore
Los Angeles, CA, USA
Ontario, Canada
Tokyo, Japan
Melbourne VIC, Australia
Chicago, IL, USA
London, UK
Sydney NSW, Australia
New York, NY, USA
Bellevue, WA, USA

Sector

Retail & Marketing
Advertising Tech
Optimization, Personalization & Testing
Video Marketing & Advertising

Core Technology

Artificial Intelligence
Machine Learning

Target Customer

Media & Entertainment
Publishing

Tags

(16)

Locations

Israel

Yigal Alon St 82, Tel Aviv-Yafo, Israel

Offices Abroad

Singapore
Los Angeles, CA, USA
Ontario, Canada
Tokyo, Japan
Melbourne VIC, Australia
Chicago, IL, USA
London, UK
Sydney NSW, Australia
New York, NY, USA
Bellevue, WA, USA

Notes

Content Writer
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BI Verification
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Phone Number
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Israel Register ID
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