What is Triapodi's primary product?

Triapodi's primary product is Appreciate, a self-service mobile DSP/RTB platform designed for advertisers to plan, manage, and optimize in-app mobile campaigns.

When was Triapodi founded?

Triapodi was founded in February 2010.

Who are the founders of Triapodi?

The co-founders of Triapodi are Amir Maor and Yaron Segalov.

What was a significant corporate event for Triapodi?

In March 2021, Triapodi was acquired by Digital Turbine, leading to its status as an inactive entity.

Triapodi

Mobile Content Personalization

Business Software

Acquired (Inactive) by Digital Turbine on Mar 2021 - closed due to acquisition

Company Overview

Snapshot

Founded in February 2010 by Amir Maor and Yaron Segalov, Triapodi operated with 1–10 employees and raised $1.25 million across one funding round from Magma Venture Partners. The company was acquired by Digital Turbine in March 2021.

Business overview

Triapodi is a mobile technology company specializing in personalizing mobile content. The company developed Appreciate, a self-service mobile DSP/RTB platform designed to help advertisers plan, manage, and optimize in-app mobile campaigns. Powered by a proprietary core engine, Appreciate uses algorithms to meet advertisers' KPIs, focusing on maximizing video viewability, reaching target audiences in specific geographic areas, and attracting valuable users for mobile apps. The platform enables advertisers to easily set up, track, and optimize performance based on desired KPIs, operating in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

Triapodi was acquired by Digital Turbine in March 2021, marking a significant exit for the mobile content personalization company. This acquisition indicates a strategic move by Digital Turbine to enhance its programmatic demand-side platform capabilities, integrating Triapodi's expertise in mobile content personalization and in-app campaign optimization. For investors, this signals the value of specialized mobile advertising technology and the potential for strategic acquisitions within the ad tech landscape.

Company Intelligence Q&A

What is Triapodi's primary product?: Triapodi's primary product is Appreciate, a self-service mobile DSP/RTB platform designed for advertisers to plan, manage, and optimize in-app mobile campaigns.
When was Triapodi founded?: Triapodi was founded in February 2010.
Who are the founders of Triapodi?: The co-founders of Triapodi are Amir Maor and Yaron Segalov.
What was a significant corporate event for Triapodi?: In March 2021, Triapodi was acquired by Digital Turbine, leading to its status as an inactive entity.

Name	Triapodi
One-liner	Mobile Content Personalization
Type	Startup
Primary sector	Business Software
Founded	2010
Employees	1-10
Employees (exact)	4
HQ / location	Herzliya, Abba Eban Boulevard 12, Herzliya, Israel, Center District
Product stage	Released
Website	http://appreciate.mobi/
LinkedIn	https://www.linkedin.com/company/1316849
Crunchbase	triapodi
IL Registrar	514490523

Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms
Core technology	Platforms & Interfaces, Software
Target customers	Enterprise & Professional Services, Software Development, Mobile Software Development
Business models	B2B
Tags	promotion, personalization, monetization, real-time-bidding, targeting, mobile-applications, campaign-optimization, media-buying, user-experience, social-media, mobile-advertising, advertising, campaign-management, advertisers, behavior-analytics, mobile-marketing

Name	Role	Founder
Amir Maor	Co-Founder & CEO	yes
Yaron Segalov	Co-Founder & CTO	yes

Date	Source	Summary
Mar 2, 2021	www.prnewswire.com	Digital Turbine Announces Acquisition of Triapodi Ltd. (d/b/a Appreciate), a Programmatic Demand Side Platform ("DSP") Company
Apr 18, 2013	techcrunch.com	Appreciate Is A New Way To Find Quality Apps On Android
May 9, 2012	www.zdnet.com	Appreciate helps you discover apps in the Google Play Store ZDNet

Triapodi