Triapodi

Mobile Content Personalization

Business Software
Acquired (Inactive) by Digital Turbine on Mar 2021 - closed due to acquisition

Company Overview

Snapshot

Founded in February 2010 by Amir Maor and Yaron Segalov, Triapodi operates with 1–10 employees. The company secured funding across one round from one investor, culminating in its acquisition by Digital Turbine in March 2021.

Business overview

Triapodi is a mobile technology company focused on personalizing mobile content. Its core product, Appreciate, is a self-service mobile DSP/RTB platform designed to help advertisers plan, manage, and optimize in-app mobile campaigns. Powered by a proprietary engine, Appreciate utilizes algorithms to meet various advertiser KPIs, from maximizing video viewability to attracting valuable users for mobile apps. The platform emphasizes an automated, intelligent process to handle bid requests, ensuring scale and high performance for ROI, user response, and awareness in the mobile advertising sector.

Strategic signal

Triapodi's acquisition by Digital Turbine in March 2021 signifies a strategic move to integrate its programmatic demand-side platform (DSP) capabilities into a larger mobile monetization ecosystem. This event highlights the ongoing consolidation within the ad tech industry and the value placed on advanced personalization and optimization technologies for mobile advertising campaigns. For investors, this indicates a successful exit for Triapodi and a strengthening of Digital Turbine's position in the competitive mobile advertising landscape.

Company Intelligence Q&A

When was Triapodi acquired?
Triapodi was acquired by Digital Turbine in March 2021.
What is Triapodi's primary product?
Triapodi's primary product is Appreciate, a self-service mobile DSP/RTB platform for optimizing in-app mobile campaigns.
Who are the founders of Triapodi?
Triapodi was founded by Amir Maor and Yaron Segalov.
What is the focus of Appreciate?
Appreciate focuses on a fully automated, intelligent process to handle bid requests, ensuring scale and high performance for ROI, user response, and awareness in mobile advertising.
Which investor participated in Triapodi's funding round?
Magma Venture Partners participated in Triapodi's funding round in November 2015.

External links