TruMedia

Company Overview

Snapshot

Founded in January 2007 by Vicki Rabenou and Pinny Rabenou, TruMedia operated with 1–10 employees. The company ceased operations in January 2018.

Business overview

TruMedia developed real-time, automated audience-measurement solutions for the digital signage and retail industries. Its core technology utilized state-of-the-art video analytics to measure visual attention to digital signs, TV monitors, and product displays. The company's solutions generated out-of-home ratings by analyzing viewer demographics like gender and age group, and tracking what content they viewed and for how long. This enabled targeted advertising based on real-time audience data, serving markets such as retail and advertising within the Business Software sector.

Strategic signal

In February 2015, TruMedia's technology was deployed to measure digital signage viewership at Copenhagen Airport. This demonstrated the practical application and market validation of its real-time audience measurement solutions in a high-traffic, international environment, signaling the company's capability to provide actionable insights for advertisers and venue operators.

Company Intelligence Q&A

What is TruMedia's primary focus?

TruMedia specializes in real-time, automated audience-measurement solutions designed for the digital signage and retail industries.

When was TruMedia founded and by whom?

TruMedia was founded in January 2007 by Vicki Rabenou and Pinny Rabenou.

What technology does TruMedia utilize?

TruMedia employs state-of-the-art video analytics technology to measure the visual attention of audiences to digital displays and product placements.

What was a notable deployment of TruMedia's technology?

In February 2015, TruMedia's digital signage viewership measurement technology was implemented at Copenhagen Airport.

What is the current operational status of TruMedia?

TruMedia ceased to operate in January 2018.