TruMedia

Audience Measurement Solutions

Business Software
Non Active, Jan 2018 ceased to operate

Company Overview

Snapshot

Founded in January 2007 by Vicki Rabenou and Pinny Rabenou, TruMedia operated with 1-10 employees. The company ceased operations in January 2018.

Business overview

TruMedia developed real-time, automated audience measurement solutions for the digital signage and retail industries. The company's core technology utilized video analytics to measure visual attention to digital signs, TV monitors, and product displays. This technology generated out-of-home ratings by tracking viewer demographics like gender and age, and analyzing what they viewed and for how long. TruMedia's solutions enabled targeted advertising based on real-time audience demographics, serving markets in Australia, the United States, Brazil, South Africa, and Israel within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Data Analysis & Decision Support.

Strategic signal

In February 2015, TruMedia was actively measuring digital signage viewership in Copenhagen Airport, demonstrating the application of its video analytics technology in a high-traffic commercial environment. This initiative highlighted the company's capability to provide actionable audience insights for advertisers and retailers in real-world settings.

Company Intelligence Q&A

What is TruMedia's primary business?
TruMedia provides real-time, automated audience measurement solutions for the digital signage and retail industries, utilizing video analytics technology.
When was TruMedia founded and by whom?
TruMedia was founded in January 2007 by Vicki Rabenou and Pinny Rabenou.
What technology does TruMedia use for audience measurement?
TruMedia uses state-of-the-art video analytics technology to measure visual attention, tracking viewer demographics like gender and age, and analyzing viewing duration and content engagement.
In which markets did TruMedia operate?
TruMedia operated in geomarkets including Australia, the United States, Brazil, South Africa, and Israel.
What was a notable application of TruMedia's technology?
In February 2015, TruMedia's technology was used for measuring digital signage viewership in Copenhagen Airport.

External links