Klear

Company Overview

Snapshot

Founded in January 2012 by Eytan Avigdor, Guy Avigdor, and Noam Avigdor, Klear operates with 11–50 employees. The company secured funding across 4 rounds from 5 investors, and was acquired by Meltwater in April 2021.

Business overview

Klear, now a Meltwater company, provides a leading influencer marketing platform designed to assist brand marketers in making data-driven decisions. The platform measures the social web to make it accessible and useful for brands globally, offering tools for influencer marketing, social monitoring, and competitive analysis. With over 200 million profiles categorized into 60,000 categories, Klear delivers a unique influencer-identification engine and in-depth cross-network information. It serves brands and agencies, as well as social media users looking to build their online communities and become influencers, operating within the Business Software sector, specifically in Advertising Platforms and Data Analysis & Decision Support.

Strategic signal

In April 2021, Meltwater announced its agreement to acquire Klear for $17.8 million, comprising a combination of cash and earn-out. This acquisition signifies a strategic move by Meltwater to enhance its social media intelligence offerings with Klear's advanced influencer marketing capabilities, indicating a consolidation trend in the marketing technology landscape and validating Klear's technology and market position.

Company Intelligence Q&A

When was Klear acquired and by whom?

Klear was acquired by Meltwater in April 2021.

What was the reported value of Klear's acquisition?

Meltwater announced an agreement to acquire Klear for $17.8 million in April 2021, in a combination of cash and earn-out.

Which company did Klear partner with in October 2018?

In October 2018, Klear announced a referral partnership with Hootsuite to integrate influencer marketing technology with social media management.

Which investors participated in Klear's June 2015 funding round?

In June 2015, Klear received investment from TMT Investments and AltaIR Capital.

What product did Klear launch in August 2019?

In August 2019, Klear launched a new tool that allows brands and influencers to share and approve content.